https://join.slack.com/t/growthmarketingpros/shared_invite/zt-1dvasuytj-bvrEWhd5kZzDl3BRR53o8g logo
Docs
Join the conversationJoin Slack
Channels
ask-a-growth-question
community-rules
growth-events
growth-tips
hiring
introduce-yourself
link-share-guest-bloggers
new-channel
share-what-you-are-working-on
Powered by Linen
ask-a-growth-question
  • b

    Brendo PI

    07/06/2021, 10:23 AM
    your channel link is blank @alex tahanchin
  • l

    Lucas gomes de santana

    07/09/2021, 2:29 PM
    the links love channel is missing
  • i

    Ivan

    07/12/2021, 8:09 AM
    Heey @Tuấn Nguyễn upvoted congrats.. this showed up when i clicked get it… :/
  • d

    Darko

    08/13/2021, 2:33 PM
    <!channel> wondering what feature to build next? The "Pretotyping" framework is your go-to:
  • b

    Brad

    08/16/2021, 7:24 AM
    Hello everyone <!channel> As I see in one of the previous post of @Jason Tan the majority of you here are B2B oriented but I see that there are some B2C companies as well here. Here is a Reverse Pyramid that can help you out in creating content for your buyers no matter if they are Companies or Individuals and it can give you hints on what kind of content you should focus on.
  • d

    Darko

    08/18/2021, 3:56 PM
    This is a great ad. The image follows the pattern: a) I accomplished [whatever a customer wants to accomplish] b) The other person asks: The [your-product-name] effect? c) Answer: How did you know?
  • r

    Rob Frankel

    08/19/2021, 3:45 PM
    Does anyone have a connection to municipal and state court system websites? We’re seeking to place a link to OneDayDecisions.com as a viable online alternative to civil court.
  • b

    Brad

    08/23/2021, 12:06 PM
    One of the most frequently asked question I get is how do I create a funnel for my growth strategy? Some people just ask me what is a funnel? Well here is Monday Tip for everyone who are in a stage of making or are planning to create a funnel for their product/Service. I introduce you to the AARRR Metrics Funnel Diagram: I call it the five questions every startup needs to answer: • How do users find us? • Do users have a great first experience? • Do users come back? • How do you make money? • Do users tell others about your product/service?
  • s

    Sergej Gorišek

    09/14/2021, 11:33 AM
    hey! We’re going to be launching the new redesigned website for www.woice.me in a couple of weeks. Would like to discuss what would be the best way to launch it and gain a couple of more waitlist applicants. Should we create a campaign around the launch? Attaching the homepage redesign so you can all see it and give feedback! Thank you!
  • g

    Gregg Clunis

    09/14/2021, 2:00 PM
    Bit of a long post here but I wanted to help anyone trying to figure out where to advertise their product. Where to Promote / Advertise Your Product This is long but should be helpful. For background, I've been working in marketing for 11 years, have built and currently host a podcast with over 40 million downloads (I don't do guests so don't ask), and started a podcast network where we launch and grow shows around specific hosts.  Recently, I've seen people asking about where to advertise or post their product. It's a fair question - we all live and die by our ability to bring in and retain a customer base for the products we are building. Unfortunately for the people asking this question, you aren't likely to find a good answer here.  I think everyone in this group is more than capable of giving good answers, but you're asking the wrong question. "Where do I advertise my product" isn't something anyone else can answer for you without context. In fact, all you'll get is a generic list of places that you could theoretically promote in, but it'll be no better than just googling the question.  So, in an attempt to help, I wanted to share a quick process for refining your question and maybe even finding the answer for yourself.  Question 1: Who are your customers?  This is a pretty standard question that you need to have some answers to. Simply put, who has the problem that your product is positioned to solve? The deeper you can go with your answers the better. For example, let's say your ideal customer's name is Steve. If you know that Steve is 27, lives in a major city, has been in and out of relationships, orders his food through Uber Eats, works in accounting at a big consulting company, and loves playing racquetball on the weekends you'll have a wealth of information for figuring out how to reach the Steves of the world.  Now, if you don't have all the demographic and psychographic info about your customer yet that's okay. The bare minimum for the purpose of marketing (IMO) is Age and Problem.  Understanding what age range your customer falls in will help you filter out specific platforms or marketing opportunities. Understanding the problem will help you craft a message that gets people to raise their hands and say "That's me!".  For example, if you know your customer is 17 and struggles with acne, you can make some basic assumptions like: • Email marketing is a waste of time • General Google search probably won't do much • YouTube search would be great • TikTok would be great • Facebook ads would be pointless So the first step is figuring out the bare minimum about your ideal user.  Question 2: What is your message?  The key difference between sales and marketing is in the approach. Sales is a hunter mentality, you go out into the world and find leads to contact. You contact them, position your product as a solution to their problem, and close the deal.  Marketing is a gatherer mentality, you figure out who the ideal customer is and where they hang out, craft a message that will resonate with them, deliver that message, and then let them come to you asking for your solution.  Both are phenomenal and deserve mad props and both require a strong understanding of the problem you're solving and the way you communicate that problem.  This is what I refer to when I say "your message".  The truth is that no one gives a crap about you or your idea or your product. Part of your job is to get them to pay attention, you do this by making a promise that grabs their attention (this product will cure your acne) and then delivering on it to keep their attention.  Everything else, the social proof, testimonials, endorsements, money-back guarantees...etc is really just a function of raising trust. At its core, marketing is putting a message out there and getting people to trust that message. Here's what I mean. If you yell "Fire!" in a crowded theater you will get everyone to pay attention to you. But if they look over and don't see a fire, they'll quickly lose interest.  On the other hand, if they look over and there really is a fire, they'll pay more attention to that than anything else. In this scenario, the "message" was that there is a fire and they should pay attention. If they smell smoke or see other people panicking then it will increase their trust in your message. Similarly, your job is to find a message that gets your ideal user's attention. Going back to the acne example, if you post an ad on TikTok for your acne cure and you find the right way to present it that builds trust (social proof...etc) you will likely get their attention. Once you have the attention though you need to deliver on the promise or you'll quickly lose it.  Question 3: Where can you reach them?  You know who your users are and you have a message for them. By this point, you should already have a really good idea of where to put that message in order to get in front of those users. If you don't, go back to question 1 and learn more about your user. With that said, there are really only a few ways to reach a person, I'll share a list of potential approaches below. One thing you should keep in mind is that all of these platforms work and winning on any single one of them would give you more users than you know what to do with. But that doesn't mean they all work for every type of user. If you look at this list and aren't sure where to go, go back to question 1 and spend more time on your user.  • Social Media ◦ Instagram (best for millennials & up) ◦ TikTok (best for gen z - millennials) ◦ Snapchat (best for...I'm honestly not sure but somebody) ◦ Facebook (best for older millennials & up) ◦ Twitter (best for everyone but really difficult to extract value from) ◦ LinkedIn (best for professionals & b2b) • Influencers & Creators ◦ YouTube ◦ Podcasts ◦ Blogs • Email Marketing ◦ Your own list ◦ Partner lists • Groups / Communities ◦ Reddit ◦ Facebook Groups ◦ Discord Servers ◦ Slack Channels ◦ Forums • Search ◦ Google ◦ YouTube • Ambassadors ◦ Your Existing Users Each of the options above has organic, earned, and paid opportunities that you can take advantage of, but before paying for anything you should first identify if something is the right platform. Hope this helps, I'll be around for questions.
  • v

    Vivek Vardhan

    10/05/2021, 10:54 AM
    Hi Guys, A practical lesson on how to use social media trends to promote your brand. An outage got leveraged as a cool, positive & sympathy wave with massive publicity/eye-balls in 5-6 hours. Sharing few sample screenshots. Best,
  • f

    Fiscal ly

    10/13/2021, 3:31 PM
    For all the (B2B) Sales pals here, who can relate? Hope everyone is having a fantastic day and making progress towards your goals. Cheers!
  • b

    Brad

    10/20/2021, 2:29 PM
    There are some great hints and suggestions in this book you should check it out, if you are trying to focus on Twitter @Jeremy Sewell
  • c

    Casey Hill

    11/05/2021, 10:09 PM
    We had a problem. 40% of our demos no-showed for my sales team at a past company I worked for. I have seen high no-show rates common across sales departments and customer success departments in many SaaS. We were doing all the conventional things. Sending automated reminders from our booking tool, confirming meeting time on thank you page, we even tried text reminders. Didn't budge. Then in June, we designed a test. For half our demos we kept the exact same process. For the other half, we tried to create a connection immediately after booking (as fast as possible given timezone restrictions). It could mean calling the prospect and letting them know you're excited to chat on Friday and forecasting the agenda. It could be sending them a personal video from their rep they are meeting with (we used Bonjoro). It could be adding them on social with a quick use case sent over relevant to the upcoming meeting. The key metric though was simple. Connect as fast as possible in a 1:1 way (the medium was their choice). Do the reminder as soon as possible to the BOOKING and not to the MEETING. It was such a game-changer. The graph tells all. By creating connection while they were still in the headspace of making the appointment, we were able to create a much stronger hook and attendance increased 15%+!
  • c

    Chris

    11/20/2021, 4:08 PM
    This is the form that I use on my website:
  • k

    Kareena Chawla

    11/29/2021, 6:51 PM
    Hey everyone, I am new in Sales and just curious how many new contacts (leads) do you prospect to each day on average? My target market is b2b SaaS companies
  • b

    Ben Gale

    12/01/2021, 4:15 PM
    this is what our consent manager looks like
  • t

    Tarik Kurspahic

    12/16/2021, 12:33 PM
    One really important thing here. The way your numbers are displayed in pricing
  • a

    Avi Assa

    01/03/2022, 12:47 PM
    Hey, Can you please help me to understand how i can become a feature here on google ? what is this section ? Thank you very much
  • m

    Michael Buckbee

    01/30/2022, 4:47 PM
    If you were looking at a site as an SEO analyst and had to choose one metric to look at for backlink analysis - what would it be? Referring Domains? Referring IPs? Referring Pages? Total Backlinks? something else?
    1 reply · 1 participant
  • b

    Brad

    02/03/2022, 11:41 AM
    Hey Eoghan, you can invite people your self by clicking on the top left corner where on the arrow pointing down which is next to the name Growth Marketing... then press on invite people to Growth Marketing P... I hope this helps
  • l

    Lizaveta Navitskaya

    02/03/2022, 9:40 PM
    just saw the post insights you can track now on reddit. do you use it somehow? Since it's not possible to track the amount of people who went to the website via this link, with the help of utms(you will be banned), how can you estimate the efficiency of the promotion? the amount of views is not equal the amount of people who opened the post, but it shows just who saw that post in their stream
  • h

    Henrik Roth

    02/04/2022, 3:54 PM
    Techstack Tool decision 👀 Hey product-led experts! How does your tech stack looks like? I am researching our tech stack set-up and its quite overwhelming … what is your best practice? Any process/ set-up you can recommend? Your feedback is highly appreciated 🙏
  • l

    Leo (GrowthBoosters.com)

    02/04/2022, 4:59 PM
    The website quickhr.co would need more frequent updation. There is a trick to check whether thee page is being indexed using google starch filters . See the attached screenshot and what I have highlighted in blue
  • j

    Josh

    02/08/2022, 10:53 AM
    I've seen freshworks do this really well with a frictionless user onboarding. They give you direct access to their product without email verification but they display a "hello bar" in the account that reminds people to verify email to continue using product. This way people get access to get in, look around and trial/experience the product. They capture email at step 1, then give you access to a new instance, but you must verify email to use features ie/ send email Very nice flow
  • l

    Lukasz (SUPlift)

    02/10/2022, 12:46 PM
    you can use this sample from hubspot and you can find great pitch decks here: https://www.pitchdeckhunt.com/
  • p

    Pallav

    02/10/2022, 8:27 PM
    Hi, I am looking to validate my business idea. Offering it as a service at the moment . I am looking into doing fb ads for this purpose. Can anyone with experience share their thoughts on which campaign to choose? Ultimately I do want sales, but my website is brand new and social accounts are also new.
  • a

    Assitan Koné

    02/12/2022, 10:29 AM
    Hello everyone. I've created a website. I am a software engineer. Now I don't have the time for marketing, so I'm contacting some freelancers/agencies. What is important to ask them? I'm thinking about SEM, SEO, social media, CRM. That's it? Thanks
  • v

    Vivek Vardhan

    02/12/2022, 4:15 PM
    There are many. Any subreddit can be used to grow your channel. I recommend understanding how reddit works. For ex: check this screenshot.
  • p

    Patrick Burke

    02/16/2022, 9:17 AM
    Just signed up for a free trial for Buzzsumo, it’s only Twitter, YouTube and Facebook - no Snap or TikTok
Powered by Linen
Title
p

Patrick Burke

02/16/2022, 9:17 AM
Just signed up for a free trial for Buzzsumo, it’s only Twitter, YouTube and Facebook - no Snap or TikTok
View count: 1