I spent last weekend diving deep into Notion's ambassador program - here's what consumer brands can learn about creating an ambassador-driven growth machine: TL;DR: "Ambassadors" go one level deeper than affiliates or influencers. An ambassador resonates with your brand so much that they want to organically share your products. It's not always about getting the most # of influencers, it's about building deep relationships with a few advocates. ➡️ START WITH YOUR CUSTOMERS It's tempting to go in the influencer route and start cold DMing popular influencers in your niche. But in doing this, you miss out on another valuable asset - your own community! Notion's marketing team noticed a few tweets doing the rounds about how people are falling in love with their product. They reached out to these superfine and started off their ambassador program with raving fans as their first ambassadors. ➡️ BUILD CLOSELY WITH EARLY FANS As your program builds some early momentum, stay close to your early ambassadors and take their input on how you can improve the program. Notion added their first dozen or so ambassadors in a Slack group chat and built each part of the program closely with them. This helped them tailor an attractive experience for future ambassadors. Build small, scale later. ➡️ CLARITY AND EXCLUSIVITY Notion is pretty clear on who they want as an ambassador and who they don't want to work with. Not every casual Notion fan can become an ambassador as it comes with a set of commitments. It is important for you to know this for your brand. This way you attract less people, but you attract the right people. ➡️ SPECIAL PERKS Your ambassadors are more than just customers or influencers. They're a closer part of your brand, so treat them that way. You can't just have expectations and requirements from them and not give anything in return. Notion sends swag, has ambassador forums, and does other small things to make them feel special. You can do something like this too 🙂 ➡️ ACTIVATING THE COMMUNITY Chances are, if someone is aligned with your brand mission, they share a lot of other things in common. For example, if someone uses Notion, they're likely to be into tangential topics like productivity, journalling, reading, self-improvement, etc. Make the community stick to each other - your brand is just an excuse to come together. If you want to see my entire research, lmk and I'll send it to you. I'd love to hear your thoughts on these tactics, especially if you run an ambassador/influencer program! Cheers 🥂

Anyone with kickstarter fundraising success experience? Would love to get advice!

One strategy that has helped me book demos for clients who own a SaaS is this: Don't sell to the final consumer. For e.g If you sell a SaaS that helps eCommerce stores increase their conversion rate Instead of reaching out to ecom brands, reach out to agencies that do conversion rate optimization for eCommerce stores. Another example: If you sell a platform that helps hospitals build websites, instead of reaching out to doctors Reach out to agencies that build websites for hospitals. If you put this into practice, you will book more demos.

Daily Growth Tip: For more sales, display testimonials that follow a tried-and-true formula Testimonials are one of the most effective forms of social evidence, and you can improve their effectiveness. Increase trust and sales by providing testimonials that adhere to a strict criteria. Customer recommendations increase revenue by 62%. And, according to Brian Dean of Backlinko, employing a certain methodology can make your testimonials 10x more successful. The testimonial formula is divided into three sections: before, after, and what they would tell someone about the product. So you begin by making it relatable by saying, "Before purchasing [product], I struggled with [issue]." Then demonstrate how the product was beneficial by saying, "Then I got [product], and now I don't have to deal with [issue] anymore." And then bring it home with a consumer suggestion, such as "If you've ever suffered with [issue], I recommend getting [thing]." So, while choosing testimonials, choose those that follow this process. If you're looking for client testimonials, you can even provide one that follows this structure as an example to motivate others to follow suit.

How we drive 100 paid signups monthly from Content Marketing, netting us an additional $7k new MRR every month. And we started from 0 in December 2021. Back in October last year, I was brainstorming ways to get more signups on our app. We wanted to go after smaller users and get many of them. Doing outbound on them didn't make sense and google ads were not giving ROI. I had scaled a few saas websites before using content marketing and was sure this would be a success too. My only concern was, that our app is a little complex, with not the best onboarding, so I want sure of how many trials would convert into paid customers. Now, the first step was keyword discovery - I looked into our CRM and asked the developer to export all the sales transcripts, chats and customer feedback forms. I analyzed all this textual data and discovered customers' pain points in these conversations. I then found keywords which had enough volume and low competition. For instance - "How to send bulk emails", "my open rates are poor", "need sales coaching" and "how to measure sales engagement". So we started writing on these keywords. We immediately started ranking on these pages. With some paid backlinks on these, we started driving lots of free trials. Once we finished this batch of keywords, we then started writing articles on the 6 frameworks below - 1) Alternatives to ‘X’ - You talk about alternatives to your competitor 2) Pricing of ‘X’ - You talk about alternatives to your competitor 3) Reviews of ‘X’ - You write reviews about your competitor by aggregating from various sites like G2, Capterra 4) Comparison posts: this framework objectively compares your product to your top competitors 5) Best product or service lists: this framework helps searchers discover the best products in the category they’re searching for. 6) Product or Service Use Cases: this framework helps searchers figure out how to solve a problem they have and presents your product or service as a potential solution. After this, the articles that would be on page 1 and page 2 of google, we would re-write them (into the best articles on the internet) and secure more backlinks on them, so we consistently stay at the top. The paid signups suddenly started shooting up in March 2022. Currently, we are not writing a lot and still reaping benefits. Most of our focus is now on backlinks. These signups will never dry, even if we just get some backlinks. This is the Content Marketing for you. It scales slow but gives consistent results.

BROCHURE FOR SALES Hello experts, I am planning to create a product brochure for sales people. They close a semi product-led sales. This means customers land on our website > start free trial > sales people do a discovery call > setup a demo > close the sale during demo I asked them what ready-made info they'd need in the brochure to uplift their sales call. They told that if 'customer' jargon is in the brochure, that would help If benefits of core features are listed in the brochure, that would help. What other info could be there in the brochure? Thanks in advance 🙂

You can't take motivation to the bank We have this culture where a lot of people are seeking motivation, they want to be motivated by the things and people around then, they believe they'll change their lives when they are motivated BUT It doesn't work that way I used to be this type of person until I realized a 20% change every day of the week gets me further in life than 60% change once a week It's consistency over motivation It's the little changes Stop waiting for motivation to change your life Instead make a little change everyday Small changes over a long period = transformation Good morning from this part of the world 🌞

No matter how little or great the effort and speed, progress is progress. Never let the progress of others make you doubt your own🚀 Don't forget to applaud yourself, you're doing great! 💪

Video Growth Tip #1 What makes the best B2B sales pitch? From @Lidia Vijga

Daily Growth Tip: Use the "Dream 100" strategy to connect with influencers If you're only 6 degrees of separation from Kevin Bacon, connecting with thought leaders within your own niche should be a cinch. Using the Dream 100 strategy, you can get connections from your contacts. The "Dream 100" strategy, as Joe Fier of The Hustle and Flowchart Podcast refers to it, has been critical to the growth of his network. The concept is straightforward. Make a Google Sheet with a list of 100 people you'd like to connect with — both low-hanging fruit and long shots. Explain what the sheet is for, who you are, and the best way to connect at the top. As an example, consider Joe's list. Then, from your signature in Gmail or Google Workspace, link to the sheet. According to Joe's link, "Our top 100 wish list. Do you know anyone?" Now, the first email you send someone will prominently display a preview of the sheet. And because it appears to be an attachment, the recipient is likely to open it. Every week, between two and four people try to connect Joe with someone on the list.

How do you write in a way that not only drives organic traffic but also converts visitors to customers? Let me break it down into 4 steps we have used in our company & some of our clients. Step 1: Come Up with Content Ideas and Identify Target Keywords That Have Business Value. Businesses should focus on bottom-of-funnel, “long-tail keywords” because these terms have much higher purchase intent & therefore, higher conversion rates. Step 2: Perform a SERP Analysis to Figure Out What’s Needed in Your Content for It to Rank. Some basic on-page optimization to the articles—like inserting the target keyword into their title tag & subheadings, or using a seo tool like Surfer SEO to add relevant keywords throughout the blog, isn't enough. It won’t reliably land you on the first page of a google search. So what else are you supposed to do? The most essential step to SEO content creation is to do a SERP analysis to understand - 1) All the different layers of search intent. 2) What types of content are ranking already? Is it mostly long “how to” pieces? Lists of things? Landing pages? 3) Which subtopics are being discussed in those pieces? You then use this information to decide on the type of article you’ll create, what you need to include & how you’ll differentiate it from existing top results. The goal is to create something that’s better & more useful than what you see on the first page. Review the topics discussed inside of those pages, and identify themes that come up repeatedly. Cover them in your blog. Determine the intent(s) of searchers typing in this term. If your piece is exactly what the searcher is looking for, readers will spend more time on your post, click on things, and thus display “on-page behavior signals” that tell Google’s algorithm your piece is fulfilling their user's search intent, so Google is likely to rank you higher. Further, the searcher is more likely to feel your brand understands their problem, thus more likely to convert. Step 3: Write Original, Non-Beginner Content That Weaves in Your Product or Service Step 4: Polish Off Your Article with On-Page SEO and Write Your Meta Description Use the SEO tool like Clearscope to ensure you’re using enough of the relevant keywords—the keywords that are showing up repeatedly in existing top content—should also appear in our blog. This requires creative ways of incorporating keywords that don’t quite fit in naturally. I don't recommend keyword stuffing. Google’s algorithm can pick up on this now. In cases where keywords just don’t make sense & we can’t find a way to creatively include them, we leave them out. Lastly, write meta description—the line of text that goes underneath the link to your post in the SERPs. Even if these meta descriptions wont help your pages rank, at the very least, they’re an opportunity to pitch potential readers on why they should click on post. How do you create content that both ranks and converts?

5 Best Product Launch Examples with Key Takeaways Product launch example #1: Cox Communications Cox Communications is the third largest cable provider in the US. With the constantly evolving EdTech (educational technology) industry on their side, they were preparing to launch a new educational app for kids called FastTrack. It enabled kids to practice math and English skills they needed more help on and work ahead of their grade level for enrichment. In addition, it would allow parents to keep track of their children’s progress and share information with teachers. But before all, this new and exciting tool needed to be tested to ensure it would work and get the word out before it was released. Their strategy was simple: a killer landing page capturing people’s email addresses and building a list. Investing in ads on Facebook allowed them to target moms and proceeded to reach out to influential mommy bloggers and educational gurus. The subsequent outreach campaign was designed to forge strategic relationships and secure opportunities for guest blogging. Each guest blog drove traffic to the landing page. The campaign converted an impressive 6% of the target audience to FastTrack. Despite large competitors on the market, there was still room for an app that provided the newest updates. Key takeaways: • Having a solid reputation and partnering up with influential people provides trust in the product you are selling. • Creating buzz and building anticipation increases the products’ popularity. • Relate to your consumers and sell them the experience your product or service provides.

Hello guys, a cautionary tale. Although we've just started and only have a couple of dozen of customers, we've just survived a massive hacker attack. And I mean it - hundreds on thousands of requests per hours from different countries all around the word. If not for our security guy, we would crash massively. Luckily we're okay. We've added additional security measures and now we're safe. I'm writing this to warn you that it's never too soon to prioritize security. Not a growth tip per se, but a very important thing nonetheless.

👩‍💻Have y'all tried out Writesonic? I just stumbled across them on Product Hunt. They help marketers with: • AI copywriting (blogs, posts, social media, emails, etc.) • Generating video intros/hooks/ideas (YouTube/TikTok/etc.) • AI song writing 🤯 (It can literally create a rap about your product in a few seconds) I tagged one that it wrote for me. 👇

Daily Growth Tip: Get backlinks by giving your product to nonprofits for free. Quality backlinks are critical for SEO. Increase your SERP rankings by donating your product to charities in exchange for a backlink. Many businesses benefit from nonprofit SEO juice by sponsoring or donating in exchange for a backlink. If your budget is limited, there is a less expensive option: offer your product (or service) for free. It won't cost much as long as new user onboarding is inexpensive. And it might be worth it to gain a few points in the rankings. Reach out if you believe your product would benefit a nonprofit. Give it away for free in exchange for a mention on their sponsor page, blog, or somewhere similar. Because most have a limited budget, they are often open to this type of arrangement.

Daily Growth Tip: Simplify your pricing to increase sales In general, the more straightforward your pricing, the better your product will be perceived. Simplify both the price and how it is presented to increase sales. Even if the price is higher, people prefer simple prices. In fact, in one study, 65.9% of participants preferred a product with simple pricing over a cheaper product with more complex pricing. Consumers appear to perceive simpler prices as fairer and lower. So simplify your pricing as much as possible — at least as much as your competitors'. Consider removing pricing components in favor of flat-rate, all-inclusive pricing. However, even if you choose something like usage-based pricing, you can simplify in small ways. Try rounding your prices, doing the calculations so customers don't have to, being very clear about charges (no fine print), and so on.

Daily Growth Tip: Minimize unsubscribes by allowing readers to select an email frequency Sending too many emails causes fatigue, while sending too few decreases value. And the sweet spot is unique to each subscriber. Allow them to choose their own email frequency in order to improve retention. According to a Demand Curve poll, 80% of newsletters leave people feeling exhausted these days. Because tired readers are more likely to unsubscribe, give them control over how frequently you email them. You can provide this option during signup, as a link in your emails, and in your unsubscribe flow. Most email marketing platforms make this relatively simple. At the very least, you should consider polling your subscribers to learn what the average reader wants.

Securing 2-3 backlinks daily and writing 2-3 articles weekly since December 2021 for a SaaS website. Result: 100x traffic and 100s of signups. Who says content marketing can't drive MRR?

AdverGames to drive active engagement in a marketing campaign Games allow your audience to take an active role in your marketing campaign. This engagement alone can make a world of difference. Forced ads on Youtube, gated content, pop-ups, etc. are not always fun. The worst part is, people get distracted by traditional ads and jump onto other activities. On the contrary, games put them in the driver's seat. They don't think they are forced to play a game. They are playing it to have fun, and most importantly its their own choice. We are social creatures. We seek adventure, competition, and achievement. Games are the most viable way to deliver all of these safely and conveniently. From a marketing perspective, these innate human experiences lead to active engagements. A business can smartly use these engagements to deliver its messages, offers, and drive sales. Games have this amazing power to connect with the target audience for almost 3x longer than other media. Even if its an advergame or branded game, most people won't mind. Gamified marketing campaigns combined with rewards, for example, a simple leaderboard, coupons, or point swap help the audience connect with a brand emotionally. In this crowded era of the internet, gamification can be your best bet toward building a human-centric brand/business.

This message was deleted.

This message was deleted.

Daily Growth Tip: Get more eyes on your content by targeting keywords with zero search volume Keyword research tools, no matter how useful they are, are not always correct about search volume and do not always detect emerging trends. Targeting keywords with no search volume will help your content rank. Steve Toth of SEO Notebook received nearly 5000 clicks in two months using keywords with zero search volume — and he's not alone. Most people ignore zero-search-volume keywords at face value, giving newer websites a chance to rank in the SERP. So use tools like Ahrefs and SEMrush to find keywords in your niche, and keep drilling down until you have a list of keywords with no volume. Many of these keywords will obviously be duds, so target a large number of them, make sure they're relatively easy topics to write about, and keep the articles short. Here are a few signs that a particular zero-search-volume keyword is worth your time: When you search for a keyword with quotes around it, it returns a plethora of relevant content. It's similar to a more well-known keyword (bonus if Google suggests it as a related search). The keyword is being targeted by competitors.

Advergames can directly contribute to your brand's ROI. Back in 2006, Burger King sold 3.2 million copies of its advergames, each at $3.99. BK saw a 40% rise in quarterly profits because of these games. This was the time when mass adoption of the internet didn't happen, at least not on mobile devices. Now we are in the mobile and Web3 era. The barrier of entry to advergaming is extremely low. Players can load a game right on their browsers in seconds and play. Brands can easily make these games more exciting with web3 tokens, NFTs, or simple rewards/discount coupons. Bothering the audience with stupid ads and pop-ups does not make sense anymore. It makes the messaging boring and brand engagement meaningless. For a marketer, its time to be creative. Advergames can keep a player engaged for over 17 minutes. A strategically planned advergame can lead to direct purchases when everybody else is struggling to get a few seconds of attention. Advergaming is not a new concept, the first advergame was planned in 1978. Historically these games have been ignored by small businesses as the development costs were sky-high and used to take months. This is not the case anymore with the increased popularity of casual games. You can get an advergame for your brand in days. However, what matters is, are you considering the ROI potential? Just like any other ad format, there should be a clear objective for advergames too. Either creating awareness, driving sales, or simply educating the target audience. We have seen some businesses to become more creative and pairing their advergames with ad networks that unlock game features. In any case, the messages that advergames convey are powerful. Sky is the limit when you let the audience interact with your brand using advergames.

Today, let me give you my playbook for getting 100 premium SaaS backlinks a month, which drives 700 inbound signups & 65k traffic a month for us. Note - we didn’t even have a blog page on our site until December 2021. But first, what are backlinks & what is the need? Backlinks are links from one website to a page on another website. Google consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. Always remember, content gives you linear growth but backlinks give you exponential growth. Now let me explain the ways in which you can get backlinks: Organic backlinks - you write unique high-value content, & you have certain authority, people will share on the internet. Neilpatel & HubSpot are good examples. I get around 10-20 backlinks a month like this. Paid backlinks - You pay websites to give you backlinks. You can go to sites like adsy & simply place an order. Problem with these sites is that most sites offered are pbns or news sites or just blogs. There is a lot of work in just finding right saas site. I prefer cold emailing high-traffic SaaS websites asking for paid links. Now some people put up my backlink in one of their blogs, while rest, ask me to write a guest post for them. This is a little tedious as everyone has their own content guidelines. The market standard for a 20k traffic saas website is 70-150 dollars. Saving me a lot & making this process scalable instead of replying on link-building sites. I secure 30 backlinks a month via this method. AB exchange - you exchange links directly with somebody. X gives a direct link to one of the blogs of Y & then Y gives to a blog of X. This can backfire as Google can easily find out this & then penalise your website. ABC exchange - X gives a link to Y, Y gives a link to Z, & Z gives a link to X. If you do this, there is virtually no way for google to pick this up since there is no predictability here. When I started out back in December 2021, I had 2 websites of my own & took another 3 websites from my friends. So I would reach out to people & tell them I have 5 SaaS websites; this gave me a lot of leverage while exchanging but also make exchanges quick & easy. Further, these people would tell their SEO friends to contact me since I had 5 premium saas websites. In the SEO community, premium saas websites are king. Currently I have 9 saas websites, so just with one website, I do a lot of exchanges. So this is how the exchange would occur - I have 5 websites, A, B, C, D & E. John has 2 websites, X & Y. I would give links from A, B & C to X & then D, E to Y. In return I would take links from X on D & E; & Y on A, B, & C. Over time, we have joined some 20 communities on slack & FB for the ABC exchange. We actively look out for posts & even message people. I get 30-50 backlinks a month just doing this. Use these backlinking hacks and grow your traffic 100x within 6-12 months.

15-minute user engagement with advergames The internet is chaotic right now. There are too many distractions. Engaging someone from five to 10 minutes is a huge deal. Advergames with effective gameplay can engage the audience for 15 minutes up to an hour. That's not all, these easy-to-play small games keep bringing them repeatedly. The longer they play, the more it impacts brand recognition and purchase intent grows. Traditional online ads like search ads, banner ads, and even video ads often fail to grab the user's attention. Some brands try to force-feed their ads. Doing so simply annoys the user and can not ensure if the audience is looking at it or paying attention to it. With advergaming, the scenario is the opposite. Whether it's a brand message infused in-game or showing ads directly inside the game, people are concentrating because they are enjoying it. Internet users don’t mind seeing advertising messages in games. They are smart and understand that there is a value exchange when they play a game. That being said, there needs to be subtle balance. The game can not simply be an ad, but it does have to have a marketing component to it. Associating a brand with something that people are doing for stress relief and fun is a positive brand association. The opportunity is tremendous. As a marketer, you would need still need to be creative with the distribution. Do you simply like to bury your advergame deep in your site or have strategies around how to make it go viral? Game-based marketing campaigns are still not widely adopted. It's time to consider advergames in terms of competitive advantage.

If you do a wild marketing experiment, like parachute your executive team out of a helicopter with huge branded flags over a big music festival….. It may lead to millions of eyes, but very likely will have little to no impact in 12 months. On the other hand, if you raise your Domain Authority from 20 -> 80 over the course of 24 months, it will almost assuredly have a cumulative, long-term positive effect for your business. These long-term levers are highly coveted as they lead to step-changes in the business. Podcasts for us was one of these, staying our third highest source of paid traffic years after our initial push. So what are a list of these type of marketing levers and how can we lean into them? • Partnering w/ an ecosystem (building an integration with say Salesforce or Shopify) • Building a community/group (one of the most powerful long-horizon growth plays out there is to build a high-value community) • Growing an owned asset (creating a noteworthy podcast or blog) • SEO • Marketplaces (say you build a marketplace of 100 templates and keep adding) • Brand awareness • Get featured in a growing asset (We got a chapter written about us in Superfans and as that book went on to sell thousands of copies, we were connected to that success. Same thing with podcasts. The key is a growing asset, things like a PR feature in Forbes wouldn’t classify) • Reviews (these accumulate over time to increasing advantage) • Getting listed on a prominent tools list (brands listed on influencer websites under their tools sections can get massive traction. I have seen this with Pat Flynn)

My blueprint for SaaS and Marketplace founders to build 70k relevant monthly web traffic in just 8 months and bring 1000s of signups in as little as $4,000 a month. This playbook has worked really well in Cliently and Clientvenue 1. Make your marketing team independent of the technical team. The marketing team shouldn't rely on developers to get things done. If possible, convert the blog into a WordPress blog. Also, make sure blogs are optimized for reading on cellphones. Have comments, likes and sharing options (on social media) section in blogs. 2. Hire two grade 7 and grade 8 quality writers from Linkedin, Indeed. Test their writing abilities by giving them a bottom of the funnel to write on. Salary - $800-$1500 a month per employee in India and similar countries. 3. Hire 2 freelancers from Upwork for $10-$150 a blog. Please give them the same test. 4. The goal would be to publish 10-20 articles a month to build writing momentum. 5. Build a keyword list from Ahrefs and only pick the bottom-of-funnel keywords, to begin with. Like competitor's pricing, alternative, reviews, product use cases, etc. Go for medium volume and medium competition keywords. Even a volume of 10 is good since nobody is trying to compete with them and you will have double-digit conversions. Don't forget to use parent keywords and combine keywords with the same intent. 6. Create a checklist for writers to follow. It should contain all the SEO and writing hygiene. Put a manager on them to ensure the process doesn't break. 7. Create a list of your features. Usp and pricing; so writers can easily take info from there and fill in relevant details in blogs. 8. Motivate and coach writers, and have calls with them consistently, or you will see output dropping quickly. 9. A strong call to action on the blogs page. No multiple CTA. To begin with, just land people on the homepage, and once you hit 5k traffic a month, start a/b testing. I like to drive people to the homepage, then free trial. For those not converting into paid customers in 7 days, have a team of account executives chasing them. 10. Install Google analytics, Google search console and Microsoft clarity to measure and understand traffic. 11. Set goals in google analytics. Goal 1: Coming from blog to homepage. Goal 2: blog to the homepage to signup. 12. Start getting ABC and paid backlinks from month 2 of writing. Secure backlinks only on pages indexed by google. 13. Backlinks can be secured in relevant slack, FB groups, and cold emails 14. Buy paid backlinks on cold email and platforms like adsy. 15. Keep track of your do-follow links. Those who remove yours, email them back. 16. Keep re-writing the blogs which get traffic. 17. Advanced stage - use optinmonster to optimize CTA and convert more traffic. 18. Advanced stage - Use websites like leadfeeder to get data on people visiting your site and prospecting them back. 19. Advanced stage - Use the same organic visitors in your re-marketing campaign. 20. Get a technical SEO audit from time to time. From month 3rd, you will start seeing results and beat all your competitors in 6-12 months!

A Tesla Model 3 for playing an advergame Yep, you heard it right. Chiptole took advergames to the next level and announced a Tesla Model 3 for the winner of Race to Rewards. Even players ranking 2nd-10th positions on the leaderboard won electric bikes and skateboards. The advergame-driven campaign lasted for 48 hours only. Chiptole has been running its loyalty program since 2019. The objective was to celebrate the existing rewards program and launch the Chipotle Rewards Exchange. The brand also partnered up with gaming influencers to spread the word. The 16-bit vintage advergame tasked participants to sign up, choose one of eco-friendly transport, then race on a firm-inspired map and collect Chiptole branded items. This play-to-earn game had no limit on playing. A player could exchange earned points for food, drinks, and even Chiptole merchandise. Was this browser-based advergame any good for Chiptole? Apparently, it was a massive success. The campaign was well-received by the online gaming community. Players posted their top scores across various social media and asked their peers to play. Chiptole received 71K new Chipotle Rewards members with 2.1 million game plays and over 15K social shares. The game was played for over 36 million minutes, resulting in an average of 17+ minutes average play time per player. Alongside eco-friendly vehicles for the winners, Chiptole also gave away over 200k chips to the participants. The game is still live on a Chiptole-branded microsite. Gamified advertising is backed by multiple scientific pieces of research. Chiptole's strategic approach with advergames is proof of how these games can make a strong connection between a brand and its target consumers. The prolonged brand exposure even influences the buying decision. In this cookieless world of advertising, advergames can be an effective shortcut for collecting first-party user data. At the same time offering the audience an immersive, distraction-free gaming experience.

SEMRUSH Site Audit Tool Accuracy? Hello everyone, I believe most of the people in this group do use Advance SEO tools like SEMRUSH, Ahrefs, etc. on a daily basis. And, so do I. Here, what I found unacceptable by SEMrush. Accuracy Test: I don’t support the fact that one should use Tools for Site Auditing. But my client wants his websites to be Indexed within these tools, so that he can have an idea of what’s going on. So, today my client called me and said SEMRUSH is showing these issues: • Errors = 5 • Warnings = 4 • Notices = 8 I immediately checked the GSC but there was no such warnings at all. So, I manually put all these URL’s in the inspection tool and the accuracy rate was only 1.33% which means only one URL was showing the crawling issue out of all, and that was due to a pagination issue that the developer caused due to some improper HTML. So, the point of saying this here is that sometimes you have to think out of the box because in the end they are just tools with a dynamic prediction score! -Cheers