Product Hunt Tip & Post-campaign stats I recently did the Product Hunt campaign for Linkz.ai. We did recently ok, got over 500 upvotes, and finished on the 4th place for the day. One tip that could’ve helped up is immediate upvotes as soon as the product has been posted. We didn’t have that, as the result, for the first part of the day we down in the leaderboard and were missing on the organic upvotes. As soon as my community started to upvote, we started to pickup organic upvotes and got into top 5. The result: • 500+ upvotes • 4th place • 1.3K visits • 50 signups to Free plan • 3 signups to paid plan • 3 articles in big web design blogs that generated quality traffic

I've been browsing one website which provided an API. This live chat popped up. Notice the wording: "I'm the guy who built the API" For me, this resonated way more vs. if someone said "I'm the founder behind X", or "I work for X". Thought you guys might find this useful if you have live chat implemented on your site.

Here are the results of a marketing experiment I did in reddit to attract more traffic, that surprisinglsy worked: • The experiment consisted in adding snow-theme to my website and publishing it to reddit, in the r/web_design channel. It had to have some quality, since redditors don't like fast/cheap content in most of the cases. • I spended roughly 4 hours in depeloping it, since all parts of the snow-theme where taken from the internet and integrated to the website. • I got 132 upvotes on reddit (that is quite nice and let it be on the top of the week) • I got 1.4k visits that day • I got 300 visits the next day also, and still getting some visits due to that post. Note that this traffic is not of quality, few of the 1.4k have returned to search for a job, but overall I think it was worth for the time spended on it. Here is the link to the reddit post if anyone curious: https://www.reddit.com/r/web_design/comments/rawaie/i_added_some_snow_on_my_website_and_it_feels_good/

Every action has an opposite reaction - Slowing down to accelerate (a breathe work skill i use to accelerate myself through slowing-down first) Wanted to share my insight for getting things done (especially when working on your side hustle). This quote had a different meaning to me before I started to deepen my understanding in the field of breath work. i use-it and work by it every time when I find myself overwhelmed with the situation or can’t find the motivation to step-up and do something. Long-story short, slowing down your breath , exhaling and holding for a bit, gives a better clarity on the situation and could make a better decision. I personally use it every time I need to face difficulties or decide between two important decisions. Inhale normally, Hold for a bit, Exhale it all and close your eyes. Repeat to yourself in your mind , slow down my thoughts, and the answer will come just vividly as a thought or a vision. Count 3,2,1. and .... the motivation kicks your ass from behind to start. It’s easy enough to do when overwhelmed, and helps to delude the brain fog. The moment of clarity helps me to see the 1-2-3 steps that need to be done first and foremost, without looking too much into the end result but focusing on the required process. p.s. let me know if you try it (even right now) and feel the effect. i drew a little graph to visualize this:

Hope it helps you better structure your funnels !

I ran fb ads to connect with other dog owners in my city that have Boston terriers (am in Australia, they are not a common breed). I must have put $5 a day for 2 weeks to seed the page and start a regular meet up, ended up growing a big following and regular meet ups with 50+ people every month, still going and my dog is 9 this year 😂 Probably generated 6 figures in Boston breeder sales indirectly via this group, not a breeder but we get lots of people joining the group asking where to buy a BT Video of the chaos of dogs at a monthly meetup

Growth tip of the week 💬 It's surprising how many brands still think influencer marketing is about getting an Instagram model to pose with your product. Easy trap to fall into: pay per post, make it look celeb-like. I see these posts where a model is holding a product in a very awkward unrealistic way, they clearly don't use it and the caption reeks of talking points their agency copy-pasted. This shit doesn't work 📉 Think about doing influence marketing, not influencer marketing. Are you really influencing someone with a product placement like that? You need to reach creators who have influence over an audience, creators who can create content that holds attention and persuades. When starting out, have a bias for smaller creators which niche audiences they have built huge trust with. Not big celebrity shoutouts. Sales will come through creator advocacy, not ads 🎁. What do you think?

How I scaled my organic traffic from 600 to 11k in just 4 months (with a potential of touching 50k in a few months) A little bit about me first - Before starting my own business, I was a data scientist with always an interest in marketing and sales. I started my company protonAutoML 2 years ago and then merged with Cliently a year ago. Currently, I handle all operations and marketing in Cliently, and we have a small team of 20 employees. Cliently is a sales engagement platform/ sales outreach tool. We also do some machine learning consulting. Now the beginnings - Exactly 6 months ago, ,my friend Kirti started persuading me to start blogging. He showed me how some websites scaled to 100k traffic. Until then, we just believed in outbound and thought as a small team should just focus efforts there. So I started researching and it took me a few days to convince myself. We brought in kirti as our consultant 4 months ago and undertook this massive project. Initially, we were all over the place. We were writing on wrong keywords, the content was too poor, the images used in blogs were bad, we didn’t have a checklist for bloggers, no checks in place on blogs published. Moreover, I was wasting some of our time in posting same content in medium and quora. But I could feel, we were onto something big, so I started focusing all my attention on it. I started being more selective with keywords, made a checklist for bloggers and hired 2 approvers, whose only job was to ensure the quality of blogs. But producing blogs is only half the job, getting backlinks is no easy feat especially when you have no seo and marketing experience. But then I am a doer and doers always navigate their way in uncharted territories. I joined various fb groups, slack channels, discord channels, telegram groups, reddit communities, and email lists. I got 200 backlinks in 30 days and then documented the whole process for my team. So I hired 4 people just for backlink exchanges. Right now we have built relationships with many companies and we exchange like 2-3 backlinks with them every month. And then? The results started coming in. Today, we get like 80-100 trials a month just from organic traffic. Ofcourse, like any other company, most are trash but some are really good, for instance, yesterday, we had 2 people sign up for our premium plans coming from google search. What do we need to work on now? We need to make our pages more seo optimized (for which we are bringing a consultant) Delete irrelevant keyword blogs Re-write articles to high-quality articles Build more backlinks on bottom of funnel articles What future holds? Google has so far indexed 1100 articles. WE have published a total of 3k and 2k more need to be published in the next few weeks. So I expect my traffic to be atleast 4 times when all articles are indexed.

📣 Google PPC Case Study Hey everyone, just wanted to share a quick case study of one of your PPC Campaign. ✅ Average Sale Price: $1000 ✅ Total Sales Made: 100+ Campaign Insights:------ ✔️ Total Spend: $2930 ✔️ Clicks: 1090 ✔️ Lead Generated: 130 ✔️ Cost/Conv: $22.52 ✔️ Conversion Rate: 11.9% Industry standard conversion rate 5.31% but we're happy to share that we successfully achieve 11.9% Conversion rate for our clients. If you also need help with your Google Ad Campaign management you can DM me.

Would it be useful to the members here to have a promotion Channel where people could ask for tweets, upvotes and feedback on our active promotions in places like product hunt, Twitter, LinkedIn etc.

INFLUENCER TIP OF THE WEEK #04 There is a way to fully sabotage your influencer program... and it's not obvious at the start. Many brands mistake "influencer marketing" for pay-per-post ❌ This is the easiest way to lose both money and hope in influencer marketing. It's the most common mistake I see brands making. If you do this, you'll end up with an unprofitable influencer program and end up prematurely concluding "this influencer stuff doesn't work for us!" HERE'S WHAT TO DO INSTEAD 👇 When you start out, do only affiliate deals so you're profitable by default. Your advocates only get paid when they generate sales for you 💰 Some creators would still want you to pay them upfront, but don't. It's okay to say "not right now". ⚠️ You may lose some deals to start, but that's alright. Your focus should be on getting a profitable channel running. Do pay per sale (not pay per post). Get results. In doing this, you'll get a general sense of the ROI generated by creators with a certain size, alignment, and engagement. You can then graduate to doing pay-per-post deals and ensure that they're profitable too. Slow and steady wins the race when it comes to creator-driven growth 📈 Helpful? I appreciate you reading 🙂

If high revenue is part of your SaaS plan You're going to need an system that converts free trail users to paid users One that reduces the churn rate Here’s how to build one that has the highest conversion rate System ?! That reduces CHURN RATE .. So complex Actually it's NOT The answer is email Sequence Email Sequences are series are emails that are automated to send to a prospect when they take a particular action So how does this Fit in reducing the churn rate of your SaaS? Goal of this email Sequence: -Provide the best customer experience -Make sure the customer isnt stuck at any stage of onboarding - Explain them in the best way of how your tool can help them solve a specific problem No of emails in this sequence: It varies depends on the complexity of the product and risk of the purchase decision For example: You don't need to send 15 emails to your customer to convince them to buy a high value freebie . But if you want them to buy your $150 monthly subscription SaaS, they ofcourse need more convincing, they will have more objections. #1 Email : Welcome them and Thank them for signing up for free trail If needed include a link to book a call and links to helpful resources #2 Email : Check with them about the setup and how they are doing. Also include link to your help page ( On your website) . If the setup is complex, add a link to book a call so that you can help them with the set up #3 Email : Send them an informative email that would help them For example, If you are a keyword research tool like @ahrefs send them about the best content marketing article on your blog and attach a snippet of the article in the email . Email 4 : Incase they are struck somewhere, attach the link to that particular article about the xx action which they are stuck in The whole goal of this Sequence is make sure the onboarding is as seemless as possible Action oriented emails : You should also set up action oriented emails like Email 4 For example, if the customer is stuck in uploading an image , send them a guide on uploading the media into your tool And DONE!!

I am really happy to share that my recent project 5.28x the revenue of the social media scheduling tool We just updated the homepage and it showed enormous results 🥳 Drop your questions related to optimisation of homepage and I would love to solve them

After increasing my traffic from 600 to 18k in 4 months and raising dr from 26 to 62, I am looking to add another saas website to my list of websites, to get more abc backlink exchanges. You will be getting at least getting solid 70 backlinks a month from my side in lieu of you giving 70 backlinks from your website (only abc exchanges) I need a website to have a dr of at least 50 and 1k+ organic traffic. If anybody is interested, let me know. And yes there is some cost to it, as I have 3 saas websites currently and the salaries of seo team are shared by the 3 of the website owners (including me). Please dm me if you have such website and want to be part of this collaboration

It's funny how business/website owners still fall for link exchange schemes (like abc link exchange tactics now) and then 6 months later cry when they incur manual penalties. I have at least 7 sites, none of which has ever done any link exchange and even when we never had one Dofollow link, we still used to rank on the first page. It's about doing things the right way then falling for quick wins that penalise more later.

Growth tip: in a mature facebook ad account, every time you double spend, absent other improvments, CPA increases 50%. It's a good rule of thumb

🔥 Power of Google Ads 🔥 What is your feedback on our recent ad campaign? Any kind of suggestion will be highly appreciated.

GROWTH TIP OF THE WEEK: How to never run out of creators to reach out to for promoting your brand Many brands think that there aren't enough creators in existence for them to create a sustainable revenue channel through influencer marketing. 🧠 This is more of a mental roadblock than an actual one. The sheer number of nano and micro influencers across social media platforms proves this, but I wanted to share what worked for me tactically speaking. Here's what I did when I thought I was running out of creators: TANGENTIAL HASHTAGS Your brand will have 3-5 core hashtags. Tangential hashtags are indirectly related to your core hashtags. They touch on a similar topic that your potential buyers may be interested in. #crossfittraining is a tangential hashtag to #mixedmartialarts, #intermittentfasting is tangential to #ketodiet. You get the idea. If you find 3 tangential hashtags for every core hashtag, you'd have 3x-ed your potential creator pool right there. LOOKALIKES 👀 Look at the current partnerships you've done and find lookalike creators. You can use tools for this, but you can also do it for free. Once you follow someone on Instagram, it'll give you a list of creators similar to the one you just followed. Youtube does the same with it's video recommendations. Leverage their AI in your favor. COMPETITOR'S INFLUENCERS 🤼 It doesn't have to be a competitor strictly, it can also be a business that sells to the same market as yours. See who they partner with and reach out to them. Getting a bit long so continued in replies....

GROWTH TIP OF THE WEEK Here's how to reach a sold-out Madison Square Garden full of customers without expensive influencer shoutouts 👇 I call it the "Go small or go home" strategy. Nanoinfluencers are usually ignored by brands starting with influencer marketing as they want to go big or go home. Usually, their influencer program does end up going home instead of going big! 😒miling_face_with_tear: Do the opposite. Start small. I like to start with a 5k-10k follower range and grow gradually from there upto 25k. Some reasons why smaller creators perform better: 👉 More likely to work with emerging brands 👉 Have a better connect with their audience 👉 More likely to hop on ambassador programs (commission only!) 👉 Authentic content 👉 Potential to become big in the next couple of years Understand that 20k followers means potential for you to reach the MSG full of targeted niche buyers. I don't think the term "nano" influencer does justice to the scale and reach of these creators. Don't let big influencers and celebrity shoutouts fool you into chasing them. Go work with the ones who want to work with you on favorable terms 👊

A lot of people on LinkedIn talking about how b2b brands should stand out with their ad campaigns, be educational, memorable and at the same time have fun 🤔 but no one is sharing a framework on what to do and how to create the foundation for these campaigns. There is a framework that marketers call a “Big Idea” and you can follow it too. First, the Big Idea is NOT a hook nor a value prop. The Big Idea is a combination of 2 things: 1. Your ethos – what YOU believe in, your objectives/mission and what your company stands for. After all, companies are extensions of founders. 2. Customer insight – The hidden truth about your ideal customer profile. It could also be the most painful thing your customers are going through but no one talks about. The BIG IDEA is the connection between your company ethos and customer insight. I'm a b2b startup founder and I'll post my example in the comments. Hope this helps!

How we booked 900 demos in 4 months using FB prospecting and why we are stopping it now. So back in January 1st week, we were trying to get some quick revenues. For some years, my partner, Spencer had been positioning our product as alternative to Salesloft and Outreach and not as Lemlist or other cold email tools. But somebody who has many email addresses, knows the pain of using those platforms. Our real time view and Conversations easily allow one to manage multiple inboxes and reply just within one dashboard (so no forwarding, opening tabs back and forth, etc.) So we decided to move our strategy to fb prospecting for a while. I quickly extracted data of relevant groups using phantombuster (for some reason, you cant go more than 3700 members per group), cleaned the list (removed non-US profiles, profiles saying student, freelancers etc.) and removed duplicates. I had a list of 200k profiles after this. I further segmented this list into - Power user - Saying Agencies in their profile and Cold Email/Outbound/Lead Gen Medium user - Saying CEO/Entrepreneur in their profiles Everyone else My partner and I for 1 week went after some people from the power user list and booked like 30 demos in a week. We would send them friend request and then improv conversations. We quickly documented everything including objections and their answers. From the second week, we handed off this process to our talented lead gen team. We also gave them access to our own profiles. So we had 10 fb profiles doing prospecting and sending like 40 friend request a day. Everyday, we almost booked like 8 demos. One day, I remember we booked 25! Pretty soon our Sales head calendar was full and so was our new Sales Manager. I wish I could join as well, but I am a bad sales rep. 😞 We closed like 30% of the demos but as you know cold emailing is an art, so there is 25% churn as well. Overall 15% were no-shows and almost all of them were for sure personal email addresses. Another 20% was junk demos. So the problem is there are many small businesses who would jump on demos but not looking to buy anything. On LinkedIn we can easily know the size but on FB it's not possible. So we acquired some 110 new customers during this phase and some 25 have churned. A great addition to our MRR. But we are stopping it now. Why? If we're a super small company, this would have been totally fine in getting us started. But now that we have a strong branding on FB, 200 inbound trials a month from organic traffic and growing, plus the need to go to after big enterprises, we don’t see this as the right fit. In the next phase of our growth, we are going after our big enterprises, and continue to make our product simpler and more add more features. And also close some big consulting deals. We recently started a new consulting program using our tool, where we offer a certain number of appointments in US market using our app and we are getting tonnes of interest there. So we need to double down on it. Hope there was some learning for everyone in this post and we all continue to grow together.

After checking all the discussion about SaaS growth & sales and everything - I just have one word - Calm Down..!! If you're under 1M$ ARR, you don't need any special tools or growth hacks or any magic wand to get customers. Less than 4% of the SaaS companies in the world reach 1M$ ARR. But do you know how many customers you need for that? Less than 1000 😅 While working with a lot of friends in the industry, one topic I always notice is Market Size. Oh man, you are not even making 100$ a month - and talking about minimum market size of 50k customers. What's going on. You just need 1000 customers to be top 4%. And 10k customers to be top 0.4%. All the complex analytics tools, all the complex funnel planning, spending crazy amount on LP design and logo, spending on events and all that. If you're not at that mark - stop wasting your time and money in search of some magic. Growth Hacking field is full of sales people selling dreams via different tools & courses. Just wait and take a pause. First focus on where can you find your first 1000 customers? Who is your Micro-Audience? And when I'm talking about Audience persona, don't even talk about Gender, Age, Country and all that. Stop talking in language of Facebook & Google Ads tools - let's be real at this stage. Who is the exact person buying your product and why. And yes, if you're building Keyword Tool, not every SEO company is your market. If you're building Feedback tool, not every customer-focsed SaaS company is your customer. If you're building Remote-Team tool, not every company shouting on linkedin about Remote-Team culture is your customer. Are you better than everyone else - Find out why you're better - and now find out people who care about that. Not everyone cares about your super smart tool or problems you're solving. That's hardest truth to digest. People are lazy, boring & rigid, they don't care except they are in pain. In early stage, stay away from Awareness part in funnel. Find out people who are crying in pain - and sell. If you're building Linkedin alternative - Reach out to every single person shouting about Linkedin on Twitter and sell. You're building alternative of Hubspot, go to their Capterra/G2 page, find out all the negative reviews and sell to them. You're selling SEO services, Find out every lazy person trying to learn SEO and giving up in a few days. You're building something for privacy, Go to Linkedin - Find out every single event focused on privacy, and outreach to them. Find out people who are in pain and help them. Stop trying to create value in someone's mind - None cares. Spend your time in finding your Micro-Audience, and way to reach to them. And out of 7 Billion people in the world, it's not impossible to find just 1000 people, who think exactly like you. Just think about where to find them and why they should trust you. Let's not complicate Sales & Growth in early-stage by chasing all the jargons, metrics, tools & every trap around. Best wishes ❤️

Facebook Ads "If your audiences are significantly different in size, ad sets with the largest audiences will likely receive the most budget with CBO." - So when running CBO campaigns, try to club similar sized audiences in a single campaign.

Daily Growth Tip: Expand your reach on the cheap with micro-influencers. Influencer marketing can be pricey. Get in front of a new audience without breaking the bank by working with micro-influencers. Big influencers are pricey — we're talking at least $1,000 for a post to 80,000+ followers. Micro-influencers, however, have highly engaged followings, and they only cost roughly $193 per post (up to 1,000 followers). Some are even happy to be compensated with the product alone. Darko of Zero to Users says his research has revealed that a number of indie hackers have had success with this. And he suggests using Twitter, as it tends to be the cheapest platform. When choosing a micro-influencer, confirm that their followers are in your target market, and make a decision based on their engagement; not the size of their following. Check out their content to make sure their values are aligned with your product. Then reach out. Consider giving them free access if they aren't already a customer, so that they become a fan of the product. Then give them free rein to write what they want in their own voice. And of course, make sure they prominently disclose that the post is a paid promotion.

Anyone sold something on Appsumo ? Happy to have your feedback 🙂

Targeted B2B Email List – 4 Reasons Why It Is Important ------------------ Email marketing is one marketing tactic that has stood the test of time. But, if you don’t have a large number of clients on your mailing list, what good is email marketing? This is why, even in this age of digital marketing, many companies continue to spend time and money in growing their B2B email list. If you haven’t started building a targeted email list for your company yet, here are four reasons why you should do so right away. If you’re still not sure, we’ll also throw in a quick guide on how to get started developing a B2B contact list right away. 4 Reasons to Have a Targeted B2B Email List 1. Saves Time and Cost Reaching out to clients and broadening your network becomes increasingly important as your company expands. However, collecting leads one by one is a time-consuming and repetitive process. Not to mention that it would necessitate additional manpower. As a result, buying a B2B mailing list directly is both cheaper and quicker. 2. B2B Email List Gives You Instant Lead Generation Capabilities We’ve seen a lot of companies struggle with lead generation. Even when they have a sufficient number of leads, converting those leads is a challenge. You can avoid all the hassle and nitty-gritty of the lead generation process by using a targeted B2B prospect list of leads. Rather than wasting time generating email leads, you should use the time to improve your conversion strategies. 3. Increase Brand Visibility Brand exposure can make or break your company in a competitive market. You must publicise your brand name so that more people are aware of your goods or services. With a customised mailing list, you can reach hundreds of customers with a single click of a button. 4. Growth of Sales and Revenue A B2B email list, as we’ve already said, gives you access to a large number of leads. And you can make those potential leads aware of your goods and services with just a few emails. It goes without saying that if you play your cards correctly, you will transform those leads into revenue-generating clients and see a big increase in overall revenues. Conclusion To summarise, buying a B2B mailing list gives you access to leads, raises brand awareness, and increases sales while saving you time and money! If that sounds appealing, and you’d like to take advantage of the power of email marketing with a B2B contact list, we will assist you. We have a team of seasoned lead researchers and data experts at CapStoneBPO who work 24 hours a day, 7 days a week to build personalised email lists. Our company contact lists are highly flexible and broad, ranging from large scale companies to SMEs to startups. What’s more, we categorise these lists based on a variety of factors such as location, industry, and unique job roles. Reach out to our team at CapStoneBPO and we’ll set up a customised B2B email list for you in no time, saving you the time and effort of doing costly, meticulous, and time-consuming study.

The New Instagram feature Product Marketers don't know about but should One topic I never see being discussed about Instagram marketing is Instagram's new(er) feature “Shopping from Creators”. It’s probably one of the biggest missed opportunities you don’t even know about. As such, I wanted to write an in-depth strategy guide on how I use this feature to get thousands of Micro-Influencers to post my “Shoppable Products” to their feed using this feature. Here’s the strategy guide below: Growth Hacking Instagram Shopping from Creators If you thought you knew everything there was to know about Instagram and Growth Hacking, think again. Instagram just changed the game for product marketers wanting to utilize Influencers in a much more impactful way. While most brands wanting to utilize this new feature will go after the Mega Influencers like the Kardashians, we growth hackers know there is a better and much cheaper way to leverage this new feature. Let’s dive in with a quick introduction and answer some questions that not even Instagram will disclose. What is Instagram Shopping from Creators? It’s basically a collaboration tool that Instagram Beta launched in 2019. It was only open to a few Influencers and larger brands. The first thing Instagram did was launch a new Account type called “Creator”. This gives Influencers access to new account features like the ability to post content from a desktop computer, better analytic insights, and direct messaging features with the ability to turn off messaging. The big new feature launched for Creators though was the ability to tag products from Brands that they wanted to Collaborate with. For Instance, an Influencer could wear a brand’s apparel, tag the apparel with a Shoppable tag that their followers could click on, and use to purchase the apparel within the post without having to leave Instagram to complete the purchase. This is a game-changer for Brands as the old way of collaborating with Influencers required Influencers to include the brand's Instagram handle where customers then had to click on the brand's bio link, and then navigate to the product they saw in the Influencers post. This created a massive number of friction points in the customer's journey to purchase the apparel that they wanted. The value proposition for Instagram as a platform launching this new feature is to minimize these friction points for consumers using Instagram so they have a better experience. Instagram also makes money from each sale through the required commerce account transaction fees associated with the Facebook store brands must have in order to create shoppable posts. The “Shopping from Creators” Customer Experience Customers will love interacting with their favorite Influencers because the experience is much more refined and easier. Influencers have a few options when collaborating with brands. The most impactful option is for the brand to offer the Influencer either free apparel to use in the post or provide high-quality product images that the Influencers can use for their post. Either way, the Influencer is able to tag products they love from the Brands catalog and post it to their feed. GROWTH HACKING INSTAGRAM SHOPPING FROM CREATORS This section is what you’ve been waiting for. You will discover the most effective and insane strategy for utilizing this new feature to its fullest potential. Now that Instagram Shopping from Creators is open to almost all brands and Influencers, it’s time to growth hack the crap out of it. As with all of my articles, I want you to understand the value this new feature truly offers and the scale to which you can utilize it with thousands of Influencers for a relatively small budget. Here’s what you’ll be able to do at the end of this article: • Find, Engage and Incentivize over 10,000 Instagram Creators (Influencers) to create “Shoppable Posts” for your products • Generate product sales from your creators who will then create a post with your product for greatly increased conversions • Use Gamification to minimize the number of Influencers you have to pay for creating these shoppable posts • Generate millions of high purchase intent consumer Impressions ranking these posts at the top of the Hashtag search results • Use contests to increase the number of product posts each creator generates over a 1–3 month campaign • How to Massively increase your Instagram Account Authority by incentivizing Influencer follows and post engagement • Incentivize Influencers to create product videos that you can add to your YouTube channel and drive more product discovery opportunities and monetization opportunities Let’s Dive In! The first thing we need to do is find Influencers who have “Creator” accounts and are also genuinely interested in your product niche. This can be accomplished using the steps below: Step One: Facebook/Instagram Ads The first step is to run Facebook and Instagram Ads to find Influencers who would be open to collaborating with you. This is a highly complicated process that is addressed in a guide that I wrote a few months ago. Don’t worry it’s free. Just DM me and I’ll email it to you. The basic concept is that you target Models on Instagram who are also interested in (Insert your niche here). Your ads should mention a “Spokesperson Search” with a lead form that Influencers can fill out automatically using Facebook Graph data that auto-populates the fields. This allows you to sign up Influencers for about .30 to .50 cents apiece. Step Two: Set up Contest Software The next step would be to set up a contest page where people enter the spokesperson contest by adding a profile picture and linking their social media accounts. If the Influencer has more than 500 Followers, they are eligible to switch their Instagram account to a “Creator” account. You will probably need to send them instructions on switching their account over. Step Three: Add Influencers to your Instagram Business Account as Collaborators Once the Influencers who all signed up have their accounts switched to a “Creator” account on Instagram, you will have to add them to your list of collaborators in your Instagram business account manager. You will have to add them manually which can take a while if you have thousands of Influencers you are engaging with. Step Four: Run your campaign Once all of your Influencers are added to your list, you can start running your campaign. Offering Influencers a $2,500 to $10,000 contract for being your spokesperson will allow you to engage thousands of Influencers without having to pay each one of them. Paying 10,000 Influencers each would cost you a fortune. Using Gamification and offering a contract to the Influencer who generates the most product sales will give you a few huge advantages listed below: 1. Lowers your overall campaign cost 2. Generates months of engagement from your Influencers who will keep posting multiple products on a daily, weekly, and monthly basis to generate more sales in order to win the contract and prize money 3. Generates lots of ancillary benefits like new followers as Influencers can earn points by following you on social media and engaging with all of your social media posts Maximizing your Campaigns Success There are some things that you can do to greatly increase your campaign’s success. These are listed below with quick explanations on how to implement them. Offer Influencers discounts on products This has a two-edged advantage. First, Influencers can purchase your product generating revenue for your brand that can offset the cost of your campaign. Second, Influencers will be able to use your products in their post which makes their post more authentic and allows the consumer to see your product being enjoyed by people they follow. This will drastically increase conversions. To implement this step, simply create a coupon code and send the Influencer a link to your Facebook store where they can purchase your product. Make sure the products are bought on Facebook so they have a corresponding product tag the Influencer can use when creating a shoppable post on your behalf. Research and Utilize Hashtags on your Influencers product posts Hashtags are a great way of finding High Purchase Intent consumers and offering them products that they can buy within the post. This will drastically increase conversion rates and generate sales beyond the Influencer's follower reach. Shopping from Creators' posts shows up at the top of the Hashtag search results because this feature is being promoted by Instagram. This means your post will outrank other posts and generate tens of thousands of impressions an hour by high purchase intent consumers. For instance, the Hashtag “#YogaPants” generates over 250K impressions per hour, and that’s just one Hashtag. Each post should use at least 15 hashtags. This means one post can reach millions of consumers an hour. When you quantify that over 10,000 Influencer posts all using different combinations of Hashtags, your product’s visibility will be insane. To utilize this strategy, you will need to do a lot of keyword research to find hashtags that have high purchase intent or be directly relatable to your product's niche. Require Influencers to Follow your Social Media Accounts This should be the first step when engaging with your Influencers. By announcing the winner of the contest via Instagram or Facebook, you can incentivize Influencers to follow you so they can be notified when the winner is announced. Once the Influencer follows you, offer them the ability to earn more points by liking, commenting on, and saving your existing and new social media posts. This increases the authority of your account by having a higher follower-to-engagement ratio. Each time you post content to your feed after the campaign is over, it will rank better in the Hashtag search results because your account is more authoritative. This has huge benefits long term as it allows you to generate more product sales and increases the number of new followers acquired each time your post is more visible in the Hashtag search results. Incentivize Influencers to Create Product Related Videos Another great way to increase the value you get from utilizing Influencers is the ability to generate high-quality product-related videos. Influencers who purchased your products should be asked to create the following types of videos in order to earn even more points. Product Unboxing Videos — These are great at increasing a consumer’s desire to buy your product and experience the joy they see your Influencers have when opening your products for the first time. Product Review Videos — Review videos are amazing sales opportunities. Customers get to see your product being used by a real person where they can better assess what the product actually looks like and what their Influencer has to say about it. Product Niche Videos — Another great option is to have Influencers create videos about your product's niche. If you had a Yoga Apparel brand, you could have Yoga Influencers create videos about different Yoga poses. These videos would include a segment that you create and edit into the video that talks about your products and links to them in the description. Once you have videos submitted by Influencers, you should upload them to your brand's YouTube channel. These videos will drive new subscribers and get ranked on highly targeted keywords in YouTube search results that will attract high purchase intent consumers. These videos will drive continuous sales long after your campaign is over. They will also generate hundreds of new backlinks and help you monetize your channel once you hit 1,000 subscribers and 4,000 hours of videos watched on your channel. Hope this helps you launch your product!

Optimize for PAA: So, this is a GA report from one of my clients. You can clearly see this huge rise of 1358.5% Okay! So what did I do? I targeted the People Also Ask (PAA) section for 20 different questions people ask for. As we all know, the average percentage of SERPs with PAA has grown to about 40-42% for both desktop and mobile. So, it’s no more to rank only in the ‘10 blue links’ that once occupied Google’s first page. Here we go... Steps: 1. Firstly, I checked each for the frequency & volume of those questions using SEMrush and targeted only those with a volume >500 2. After that I looked for the major missed opportunities that the already ranking Pages missed. 3. Created content with the help of our writers specifically targeting the PAA results. 4. I made sure that it addresses the specific user query only from an SEO standpoint. And boom! The results were amazing. But you might ask now “Why did the ranking drop then?” Well, it was just an experiment to check if you only target content specifically for PAA will Google Index them or not. Cheers!

Writing 10 articles and securing 5 backlinks a day consistently over 5 months. Result - 50x traffic in just 5 months and 5-10 signups a day. Never underestimate the power of content writing.