Daily Growth Tip: Get better leads by making your ideal customer clear Click-through rates don't mean much if the clicks don't lead to conversions. Qualify leads with hyper-specific targeting in your marketing copy. When it comes to leads, it's quality over quantity. And a super simple way to qualify leads is to state exactly who your target customer is (and isn't), right there in your marketing copy. For example, if your product is ideal for businesses with under ten employees, make that abundantly clear at a glance. Not only does this qualify your leads, but it will make your copy all the more persuasive to those target customers too. And that means higher-quality leads converting into more satisfied (and retained) customers. This applies to all your marketing copy, and it's particularly important in the pay-per-click world of ads.

A mistake I see SaaS founders making I work with SaaS founders on their marketing/go-to-market, and I keep seeing this same mistake. Trying to be everything everywhere. Posting on LinkedIn, Twitter, youtube, advertising everywhere, etc. This will kill your company. It is okay to test some different elements, but you MUST master one before moving on to another. There is no point in being an inch deep and a mile wide. One of my recent clients decided to double down on TikTok (yes for their SaaS). They have gotten 4 million organic views and it helped them raise a couple of million in funding. So the lesson of the day - double down on what is working, do not spread yourself too thin :)

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Don’t believe TikTok is getting ready to dominate SEO? Go to the app -> Search -> “How to (fill in the blank). Look at how many/high-quality results show up.

Hi, I’m Jaskaran from The Social Juice. Here's What Happened on Social Media Last Week! Tiktok 🎶 Tiktok launched Avatars like Snapchat & IG to star in your next Tiktok Video. ( Engadget ) Tiktok is launching a screen time usage reminder like YouTube & IG. ( TV) Leaks: Tiktok is testing a new feature that enables you to share comments from videos in DMs. Instagram 📸 Instagram let’s you pin your posts from now, A really great feature. (TC) Instagram is updating Sensitive Control feature for explore page and that may or may not impact your Instagram reach. (SEJ) Twitter 👨‍💻 Twitter’s Report Tweet Update rolling out faster and is effective in removing bad content .( SEJ) Twitter’s releases Product Drops feature to let shoppers track new products. ( RD) Twitter launched Quick-follow for Twitter Spaces when a space ends. (Tweet) Twitter will hand over spam bot data to Elon musk to seal $61 billion deal. (Guardian) Leaks: Twitter is working on transparent and custom feed algorithms to provide users access to control their feeds. Meta 🤖 Meta is working on Basic Ads- Privacy friendly Ads. (Pay) Meta stops development of AR glasses, and other hardware aimed at Metaverse for now. ( wired ) WhatsApp given a month to fix its customers ToS concerns in EU. ( TC) Meta appoints new COO and investigating its previous COO sheryl sandyberg’s use of resources. (Yahoo) YouTube 📹 Youtube Lifts some restrictions for masthead Ads! ( SEL) YouTube Brings Shopping to YouTube Shorts with Its Beauty Fest 2022. (MD) YouTube launches New Critical Alerts Function tests Updated Format for Channel Navigation. (SMT) LinkedIn & Pinterest: You can boost your Next LinkedIn Event through Ads with new LinkedIn Update. ( Read ) LinkedIn announces Business Manager. (SEL) LinkedIn adds Lead-generation pages to forms. (Adweek) LinkedIn Expands Creator events to All Creators. (SEJ) Pinterest completes Acquisition of Shopping platform “The Yes”. (Nasdaq) Should I share these every week? Thanks for reading!

If you are a small company, brace up; I am going to save you a lot of time via this post. I have tried over 2 dozen marketing & sales tactics in out company in the last 9 months. During this time we have doubled our revenue (35k to 79k MRR), and this is what has worked and what hasn’t. What didn’t work first - 1. 150+ webinars with an average attendance of 60 in each - Barely $10,000 closed from it. They are too top of the funnel and lots of non-serious buyers. 2. Podcasts - Nothing; growing an audience requires too much time. Some 5 podcasts and nothing. 3. Google and FB Ads - We have burnt over $25,000 with a handful of clients closed. The cost of acquiring leads in our space is very expensive. 4. Partner promotions - Offering joint promotions with partners, done 15 so far, minimal outcome. 5. Company’s Social Handles - We are super active on LinkedIn and Facebook but barely any leads from there. I can only recollect 2 people ever buying our product and discovering us through FB or LinkedIn page. Maybe it creates social proofing when our prospects are looking up, which helps push sales. 6. Reviews on G2/Capterra - Results in nothing, you can have as many as you like. It's a vanity metric. What has worked - 1. Email Cold Outreach - People are dead wrong if they tell you cold emails don’t work. We continue to close thousands of dollars of business for both us and our clients just using cold emailing. All you need is the proper targeting and a good email copy. Most people cannot crack this, & hence you see more whiners on the internet. 2. Cold Calling warm leads - We always call people multiple times and leave a voicemail, who have shown higher engagement on our offering or clients. If not this, we would be booking 1/3rd lesser demos. 3. Linkedin Cold Outreach - higher reply rates than emails but off late Linkedin has been restricting automation. Evergreen for manual outreach. 4. SEO - took 3 months to figure out but brings in more than 200 qualified appointments today. It's a long-term investment. We started getting results from 3rd month. 5. Value addition posts on Linkedin, Slack and relevant FB groups - Anytime I make value addition posts, people see me and our company as an authority and start conversations with me. There is a higher level of trust there. 6. FB prospecting - In the last 4 months, we have booked more than 900 appointments on FB. We would send friend requests to people, have conversations around their problems and then invite them to demo. Though a lot of no-shows and junk demos as you never know what is the size of business you are dealing with. 7. FB Community - We have an active community of entrepreneurs. Some 900, and we continue to add more relevant people there. They look at our posts, see a lot of value and book demos from there, especially when they see others talking good about us. 8. Relationships - We get a lot of referrals from our relationship with customers. Easy close there. A lot has been also possible because of my partner Spencer Farber, who has over 20 years of Sales ex in scaling companies and, unlike all the Internet gurus, quietly goes on about doing his business. No fluff and lots of action. As a startup or a small company, your manpower is limited, and you can only do few things. What is leading to your growth?

💡 How many of you do a detailed Content Audit? Let’s talk about how you can do it if you never had done this before. Why is it important? Here are a few reasons why you need to audit your content on a regular basis: 👉🏻 Goals: Is your content achieving its goals? What is your ROI from the content you’ve produced? You won’t know unless you measure your content’s performance and track it through regular audits. 👉🏻 Staleness: Your content can become stale or even outdated over time. Don’t beat yourself up, though. Stale content isn’t always your fault. What was relevant two years ago may simply need updating now. 👉🏻 Accuracy: As your content ages, facts and data that once were true and accurate can become inaccurate. Running an audit through your content regularly will ensure your post’s accuracy, helping to protect both your brand’s reputation and your search rankings. 🔻 10 Things You have to keep an eye on the following factors in a separate sheet: 1. URL of the Page 2. Author Details 3. Which team produced it 4. Total time is taken for the content production 5. Title 6. Date 7. Content Type (is it a blog post, infographic, case study, etc.) 8. Content Goal (what was the point of producing the content: backlinks, traffic, conversions, etc.) 9. Word Count 10. Comments

Daily Growth Tip: Use a GIF as your email profile image to boost your open rate Inboxes are crowded these days. Make your emails stand out by using a GIF as your email account's profile image. Adding a profile image to your emails improves click-throughs. And using a photo of yourself, as opposed to your logo, is often the best way to go. But you can even take it a step further. Alex Garcia of Marketing Examined uses a GIF of his face, and the unexpected movement in a recipient's inbox draws the eye while making his emails more recognizable. That means more people opening and reading what he has to say. You can create your own GIF with tools like Giphy or Canva. Then head to your Google account, click your profile image, and upload the GIF.

Hi Growth Marketing Pros 👋 Here are some Growth Tips when you are thinking about distribution 📚✨ : • Virality via social proof: We trust in groups of people and friends, and want to emulate behavior that we feel is validated by others. (e.g. friends or UGC recommendations, endorsements from influencers, other people's reviews, etc). Linktree leveraged the public pages of celebrities as social proof. • The Etsy Effect: When a seller promotes their own content or product from a marketplace, it brings new consumers from the entire marketplace. This drives discovery and loyalty to the platform and creates brand equity. • Influencers enable disintermediation of the social media superpowers: Many companies compete for attention on Instagram and Facebook, and this makes ads expensive and platform-dependent. Tap into the audiences of influencers. Experiment with newer less crowded platforms. • New platforms: New platforms = new opportunities. Leverage (1) mega platform shifts (e.g. IoT, voice devices, blockchain, etc), and (2) breakout individual / social platforms (e.g. Zynga piggybacked on Facebook). • Group purchasing: Users are incentivized to share deals with their networks to get discounts, while merchants benefit from streamlined supply chains and aggregated deliveries. (e.g. Pinduoduo, etc) • Niche markets unlock massive markets: By building for niche, underserved communities, startups can create “wow” in a specific vertical and spur liquidity and organic growth like word of mouth. (e.g. Amazon started with books). Subreddits can be turned into a discrete products. • Standing on the shoulder of giants: The same vein as leveraging breakout consumer companies. Benefit from a “codependent relationship”. • First-order irrational, second-order rational (h/t Chris Paik): Disrupt a market by doing something that seems completely irrational but has some second-order result that is extremely beneficial to the company and creates an exceptional business model. (e.g. Robinhood free trading & monetization via payment through order flow) • FOMO and the Velvet Rope: Leverage scarcity and hype (FOMO) around product launches. The invite system is a powerful use of FOMO as it implicitly leverages social proof. (e.g. Clubhouse, Pinterest, etc) Let's grow together 💪

Growth Tip: Getting Your Email Newsletter into Your Subscribers' Inbox I recently tried to subscribe to Demand Curve, then they sent me this very interesting subscription tips to me!

Many newsletters wind up in Spam folders. One of the strongest signals for mail servers that you shouldn't go to Spam is if recipients have ever replied to your emails.

I thought this is a very genius growth tip I've ever heard!

Our clients are seeing so much success with cold emailing it is insane! I used to be a sales rep for a SaaS startup - I was scared of cold calling 😂, so I started cold emailing. The next thing I knew, I was easily outselling all of my sales reps while working half the hours because every call I had was a WARM lead. There is a pretty in-depth process to execute this, and you have to do some things to ensure your emails are delivered, the copy is on point, etc. But if you master this and are in SaaS, I can pretty much promise you that you will get more calls and leads. Our clients are all growing with this method 🙂 Good luck!

The best ways to generate leads for b2b SaaS asap: Cold email LinkedIn Paid ads These can help you scale to multi millions if you have product market fit and execute these correctly.

Daily Growth tip: Simplify your pricing to increase sales Generally speaking, the simpler your pricing is, the better your product will be perceived. To get more sales, simplify both the price and how it's presented. People like simple prices — even if the price is higher. In fact, in one study, 65.9% of participants chose a simply-priced product over a cheaper product that had more complex pricing. It seems that consumers see simpler prices as fairer and lower. So make your pricing as simple as you can — at least as simple as your competitors'. Consider removing pricing components, as flat-rate, all-inclusive prices are far simpler. But even if you opt for something like usage-based pricing, you can still simplify in small ways. Try using rounded numbers in your prices, do the calculations so customers don't have to, be very clear about charges (no fine print), and so on.

👋 Hello, team! GA4 is what everybody is looking for at the moment and 1st July 2023 would be the last day for GA3/UA. Here is a GTM container template for GA4 activation. This is applicable for shopify stores only. You can do the necessary changes in the variable section for Magento and other CMS. Else wait for few days and I am coming up with a solution for Magento too. Into - My name is Sanjay Ananda and I am a SEO cum Analytics expert.

How focusing on bottom-of-funnel content marketing brings us around 300 appointments and some extra 400 trials a month. Although we recently hit 40k unique visitors a month, but I recommend that neither you focus on traffic metric nor you hire your next SEO agency/content marketing team keeping traffic as goal. Here is the thing, I can get you traffic really quick on writing on some upper funnel keywords with low keyword difficulty. If you're a company with a limited budget, you need instant revenue from content, not spiffy traffic numbers. Of course, if you've got lots of dough and want to generate more branding awareness, then by all means go for it. In this post I want to share, how we changed our strategy after hitting some traffic. When we started hitting 10k unique visitors a month, the issue that arose was that most of the signups weren’t serious buyers or didn’t have budgets. There were high rates of no-shows as well. We struggled with this for a while, and then we experimented. We pivoted to testing out 50 pieces of bottom-of-the-funnel content. We put brakes on top and middle of the funnel content. We focused all our back linking effort on those keywords. Previously, we were getting backlinks on high-traffic articles. Bottom of the funnel caters to the customers who are ready to purchase. They want to buy a product in your niche or consider your competitor or simply try to solve a big problem that you solve. Now let me explain more, what does bottom of the funnel look like in SaaS/Tech niche. 1. Comparison posts: These are the type of frameworks that help you in comparing your brands to other brands. For example, if you are a marketing CRM, it could be Salesforce vs Hubspot vs (your brand). Note: You’ve got to ensure that the comparison keywords you choose here have volume. That’s the baseline metric to ensure that it converts. A keyword volume of more than 40 is a good selection. 2. Best product/ service lists: Here’s a quick example. https://clickup.com/blog/10-best-project-management-tools/. People are always searching for top, best, and cheapest tools in your niche. 3. Alternatives to ‘X’: this framework helps searchers discover alternatives to your competitor's products. One of my articles, Alternative to Salesloft, ranks on page 1 and brings us 2 trials every day. Ex - https://blog.hubspot.com/sales/salesforce-alternatives 4. Articles discussing pricing: Do a teardown of your competitor's pricing and then compare your pricing with them. Here’s an example: https://clientvenue.com/blog/manyrequests-pricing/ 5. Use cases driven: Talk about use cases and pain points of your niche and then write how-to articles on it. So in my case, one of the pain points is how to set up cold email campaigns. https://www.cliently.com/blog/guide-to-book-70-demos-from-cold-emailing-per-month-per-rep If you follow this framework in your niche, your pages will convert at double-digit percentages.

General question, how do you all feel about growth through acquisitions, and what are your preferred methods? Other than seller financing of course 🙂

Brands mess this up and falsely conclude influencer marketing doesn't work (don't let this be you) The foundation of your influencer program - an ICP When you started your brand, I'm sure you created some persona documents for who your customer was going to be. An "Ideal Customer Profile". Before you start influencer marketing, create another ICP, except this time it's an Ideal Creator Profile. List down the right attributes for the creators you want to work with (and please go beyond quantitative metrics): • 3-5 core Keywords and Hashtags • Audience size and Engagement Rate • Platforms • Charisma and connect • Content quality (hooks, engages, and sells?) Too many brands resort to working with anyone that fits a certain follower range and hashtag criteria. But remember, you should be in the business of building long-term relationships with creators (and not doing one-time paid deals). Excited to hear if anyone has thoughts, I can share an ICP (creator) template if you need more help 🙂

The #1 reason so many companies say LinkedIn, youtube, TikTok, etc. do not work for them is because they do not really try. They make a couple of posts for a couple of months and assume that is going to bring in business. Content marketing should be done for a MINIMUM of 1 year. If you follow the right strategies and put an emphasis on these platforms for a year, it is almost impossible to not drive more revenue to your bottom line.

Today, let me give you my playbook for getting 400 backlinks a month, which drives 700 inbound signups & 50k traffic a month for us. Note - we didn’t even have a blog page on our site until December 2021. But first, what are backlinks & what is the need? Backlinks are links from one website to a page on another website. Google consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. Always remember, content gives you linear growth but backlinks give you exponential growth. Now let me explain the ways in which you can get backlinks: Organic backlinks - you write unique high-value content, & you have certain authority, people will share on the internet. Neilpatel & HubSpot are good examples. I get around 50 backlinks a month like this. Paid backlinks - You pay websites to give you backlinks. You can go to sites like linkbuilder, linklifting & simply place an order. Since I am on a tight budget, I cold email high-traffic websites asking for paid guest posts. Now some people put up my backlink in one of their blogs, while rest, ask me to write a guest post for them. This is a little tedious as everyone has their own content guidelines. The market standard for a 5k traffic website is 80 dollars, but I negotiate & usually bring them down to 30 dollars. Saving me a lot & making this process scalable instead of replying on link-building sites. I secure 100 backlinks a month via this method. AB exchange - you exchange links directly with somebody. X gives a direct link to one of the blogs of Y & then Y gives to a blog of X. This can backfire as Google can easily find out this & then penalise your website. ABC exchange - X gives a link to Y, Y gives a link to Z, & Z gives a link to X. If you do this, there is virtually no way for google to pick this up since there is no predictability here. When I started out back in December 2021, I had 2 websites of my own & took another 3 websites from my friends. So I would reach out to people & tell them I have 5 SaaS websites, this would not only give me a lot of leverage while exchanging but also make exchanges quick & easy. Further, these people would tell their SEO friends to contact me since I had 5 premium saas websites. In the SEO community, premium saas websites are king. So this is how the exchange would occur - I have 5 websites, A, B, C, D & E. John has 2 websites, X & Y. I would give links from A, B & C to X & then D, E to Y. In return I would take links from X on D & E; & Y on A, B, & C. We have joined some 20 communities on slack & FB over time for the ABC exchange. We actively look out for posts & even message people. This isn't enough though. so we also cold email SEO titles in the US with a 10% response rate. I secure around 300 backlinks per website a month just doing ABC exchange. Use these backlinking hacks and grow your traffic 100x within 6-12 months.

One of the biggest mistakes I see SaaS companies make is not using the power of short-form video. More people than ever are going to places like TikTok and youtube to learn about their problems, and these platforms are replacing the SEO power of google. Some of our clients have gotten over 1 million views on videos from TikTok and Youtube shorts, and have gotten more web traffic and customers as a result. Do not make this mistake!

When a startup thinks about going to market, the term "product-market fit" seems to be the dominant topic that most people think is the most essential factor in market adoption. Sure it is an important component but there is something else just as critical!!! I can almost guarantee you have not heard of sales market fit and this is often the most overlooked factor to long-term growth within a business. Some startups stumble into their right sales market fit and you see them accelerate over time but some never find it and always struggle to find sales. Please I encourage you to set 8 minutes aside and watch this video to learn why you MUST consider this strategy above all else if you want to win!!! There is a video in the comments below.

Daily Growth tip: Leverage wildcard content to get more traffic in less time SEO can be time-consuming due to keyword research and content generation. By generating templated content for wildcard keywords, you may spend less time creating more content. Wildcard content is an SEO method in which various pieces of content are created depending on a search query with a variable term. It enables you to identify a large number of keywords and generate templated material, saving you time and improving your SEO game. As an example, suppose you are an SEO expert. Search something like "does * matter for SEO" in a tool like Ahrefs or SEMrush. Then, if you're using Ahrefs, go to the "Matching Terms" page and filter by difficulty and volume to get a solid list of wildcard keywords where the asterisk is replaced with relevant phrases — in this example, "does URL matter for SEO", "does word count matter for SEO", and so on. Create an article that focuses on one of the keywords, then use it as a model for the others. If you don't have access to one of these tools, simply put the same question into Google, and the autocomplete feature will provide several results.

Influencer Marketing does NOT have to be expensive - here's how to do it without breaking the bank 👇 If you have reached out to creators and had conversations with them, you know that the prices they quote can be astronomically out-of-this-world high sometimes. Rookies make a lot of common mistakes that cost brands lot (and give a bad rep to influencer marketing). Here's what you should do instead. It's a strategy called seeding. With creator-seeding, you send free products to nano-creators, and control certain variables to maximize the chances of them posting about your brand. Notice I said "variables". Because it is like math. You need to increase the probability of getting a shoutout by tweaking the following variables: • Select the right creators (<25k followers, authentic posts, in your niche) • Email them with an offer to give, not an ask. Don't expect posts right away. • Blow them away with a tailored unboxing experience. • Create incentives for them to post (eg: a discount for their audience) • Follow up at the right moment. If you control these levers, you maximize the chances that they post about your brand... for nothing but COGS + shipping. It's not expensive to get authentic influencer shoutouts (imagine reaching 1000s of people for just COGS). You can turn these into more long-term relationships where creators post about your brand on a regular basis and create a profitable growth channel for your brand 💪 Was this helpful? If anyone here has run seeding campaigns, I'd love to hear your experience 💬 Attaching a helpful downloadable flowchart here :)

Hi Guys 👋 Hope you guys are hitting good numbers? I wanted to share what I did with my TOFU (Top of the Funnel) Facebook Ad Campaign. It brought my CPM from $12 to $1, CPR went from $0.51 to $0.04, CPC from $0.13 to $0.01, and increased my results by about 150%. To put it in perspective, after the optimization, I am now spending only $10 per day to drive twice the amount of traffic I had spent $80 to get. "" NB: My goal here is to learn from your comments, and you may also learn something from experience.Thank you. "" Some days ago, I created a Traffic Campaign to drive visitors to my client's website. Specifically, a blog post to teach our audience some lessons relating to the product we wanted to sell. SETTINGS: => Campaign Objective: Traffic => CBO: $20/day => Bid strategy: Highest Volume => Ad Schedule: Runs all-day => Destination: Website => Ad Delivery: Landing Page Views (Optimized for Link Clicks) => Audience: Lookalike and Interest Targeting (More on this below) => Ad Set: 2 Ad Sets. The only difference was the audience. One was a Lookalike Audience, and the other was Interest Targeting. => Placements: Automatic Placements (Yes, I went that route for a cold audience campaign) => Creative Source: Manual upload => Creative Format: Single image or video (I used a video) => Primary Text: I used two ad copies. Perspectives: Table of content for the blog, more like, what you'll learn, and the secret one was what we call the 'Secret' approach. => Headline: I used 3 options. No overthinking it. "Everything You Need To..." "FREE Tutorial On..." and "Read This Before You..." => Destination: Website => Language: All English This was how I set up the campaign and published it to run. BUT this wasn't HOW THE MAGIC HAPPENED. I bared it all below. 👇👇👇 |But before it picked up, Facebook Restricted Everything "Restrictable" on my account. Restricted my Facebook profile, I appealed it, and it was removed. They did the same to my ad account, Business Account, and even the Facebook page I used for the campaign. (How all of these were resolved within hours is a story for another day).| When I knew they had nothing to restrict again, I decided to duplicate the campaign and restart it. No technical reason. I just wanted to have a fresh start. So, I did that and let the campaign run for 4 days. It generated an average range of 30-40 landing page views (LPVs) per day. (After the third day, I reduced the budget to $10/day. I had retargeting ads running too). That didn't significantly change anything. I still got up to 28-30+ LPVs per day. This was the beginning of the GAME CHANGER... On the 4th day, I went in to study the data. Here are the Breakdowns I paid attention to: By Delivery: + Age + Gender + Country + Region + Device + Platform, and + Placements I was looking at the above with 2 metrics as yardsticks: Clicks and Landing page views. FINDINGS: • About 90% of the clicks and LPVs came from people between 45-65+ years (I had targeted 24-65+) • A majority of them were females • There was an almost equal amount of data between Desktop and Mobile users and between IOS and Android users. • All my results came from the Facebook Platform. • All results from Facebook came from 3 placements: Facebook Feeds, Facebook Video Feeds, and Search Results. • UK, US, Europe, and Australia drove most of the traffic • I went further to enlist regions of the countries with more than 10% CTR. • Results came almost equally between the 2 Ad Sets, with just about a 4% difference in CTR, which was like 10-12 clicks. With these, I was ready to optimize my campaign. WHAT DID I DO? First, I duplicated the campaign. Duplicated my audience, saved the duplicate, and edited it. Audience Changes made: • Changed the age bracket to between 45-65+ • Narrowed audience down based on high-performing regions • Changed placement from automatic to manual • Removed all other placement options and left only Facebook Feeds, Facebook Video Feeds, and Search Results. EVERY Other setting remained the same, including the budget. After 24hrs, of seeing the increasing results coming from the optimized campaign, I had to turn off the previous one. OPTIMIZED RESULTS (After 48 hours): Amount Spent: Old: $80.32/5 days New: $15.93/2 days, or should I say 1.5 days. Result Rate: Old: 2.42% New: 3.90% Results: Old: 158 Landing Page Views in 5 days. New: 402 Landing page Views in less than 2 days. Cost Per Result: Old: $0.51 New: $0.04 Click-Through Rate: Old: 9.76% New: 13.81% Cost Per Click: Old: $0.13 New: $0.01 CPM Old: $12.31 New: $1.56 That's it, guys. If you have read up to this point, thanks for your time. What do you think? Do you think there's something I can do to get even better results? I will share the update on my retargeting ads later, but even at that, any strategic suggestion is highly welcome. Thanks a bunch. Laz. P.S: If you are running your campaign, you can replicate this, and let me know what result you get. Cheers!

Just want to share a video on some of the dangers when a business tries to automate some of their sales process to early. There is a golden rule that must be followed when it comes to automating here. YOU SHOULD ONLY AUTOMATE WHAT YOU CAN ALREADY DO!!

My friend just published: Tweet This! How to Amplify Your Brand on Twitter, now available in paperback or Kindle, has hit #1 in several categories on Amazon, including Public Relations, Blogging and User-Generated Content.

For growing your waitlist - The easiest and most effective way is to create and launch a lead magnet that is a no Brainer 1.Research - Interview your audience to know what is the biggest modality that you can provide to your audience for free which should be hella valuable and a no Brainer 2.Create the freebie and set up a basic Landing page - where they can enter they email id and receive the freebie 3.If you have audience already, You can inform about it and create awareness through video / stories or whatever medium you have the audience in . In case you don't have the audience - You can build one through content marketing ( Depends on how much time you have until launch ) Or you can do paid ads for the "freebie" then turn the email subscribers to paid ones through email marketing I would love to explain you about email marketing too Do let me know if you have any questions You can ping me up any time if you have one Hope this helps :p

A hack we have been using to get high-quality premium SaaS backlinks, which in return has helped us touch 50k unique visitors in just 6 months! We cold email companies with 50-80 DR and 10k+ traffic. We ask them to place our guest posts and allow us 6-8 do-follow links on that guest post. We negotiate on the pricing, which usually comes out to be around 120 dollars. The range is from 50 dollars to 400 dollars. We then have guest posts written by our writers. The content can be mediocre as we are paying money. The content has to be unique though and if they have any content guidelines, we ask for it to avoid back and forth. Once they agree, we write to other companies, telling them we would give them a backlink from the guest post (on that particular website we negotiated with), and in return, we want backlinks from their site on ours. This way we create an indirect link exchange. My cold email templates : The cold email template to send to SEO, Marketers title for securing paid guest posts (8% reply rate) Subject: {firstname}, do you accept paid guest posts? Hey {firstname}. I have some really great unique content for your {sitename}. Further, we will pay you for that guest post. The only ask is you allow us at least 6 do-follow links on the site. The more links you allow, the more we can pay. Would you be open to it? The other template is to reach out to people who would be interested in placing their links in that paid guest post and in return give you from their site (5% reply rate). Only send to SEO titles here. Subject: {firstname}, would you want your backlink on a 10k+ traffic premium saas website? Hey {firstname}. I am writing a guest post for this {{sitename}}. It has a DR of 50, traffic of 10k a month and is a premium SaaS website. Would you want your link inserted in that article? In return, I ask you to place my {{sitename}}’s backlink on your blog. Just write me back if interested. So in just approx 120 dollars, we are able to get 6-8 really high-quality SaaS backlinks.

💡 Growth tip: 1. Check on what keywords Q&A websites like Quora, Reddit, and StackOverflow rank for. 2. Create content around that topic and outrank them in SERP.