➡️ Do a competitor analysis using Ahrefs/Semrush
➡️ Identify keywords that your top competitors are targeting.
➡️ Blindly go after the exact keywords as your top competitors. (without studying the relevance of keywords)
➡️ Prioritize high-volume keywords only.
➡️ Get poor content from generic writers.
➡️ Not mentioning what you offer and how you are better in blogs. Or even connecting your blog with your offering
➡️ Hope google will miraculously rank your content.
➡️ Gate your white papers and case studies.
How to do it 10x more effective and ROI-driven style in 2023💡 -
👉 Define your persona and ideal buyers. We are only going to write for them.
👉 Dont care about what other competitors doing (remember 99% are doing just to satisfy vanity metrics in org)
👉 Talk to your prospects and sales teams, understand pain points, and then figure out keywords from there.
👉 Collect feedback from existing customers and the reviews left on g2, capterra, google. Pick keywords from here and write content to improve customer success and retention.
👉 Only study competitors for the ignored and under-ranked keywords.
Competitors reviews are gold mine. People are talking about good things and bad things. Use those keywords in your blogs.
👉 Going after keywords with purchase intent initially.
Decent to well-written articles (SEO-optimized but no ancient practices like keyword stuffing or filling in synonyms). For this, hiring writers from the same niche.
👉 Mention your offering in different ways in content.
Supporting content with long-form videos, especially in technical, how-to, and customer success articles.
👉 Repurposing content from blogs (including videos) on social media handles. (of course, add some engaging elements and shorten it)
The content is accessible and available to anyone without the need to fill out forms or having access after talking to sales teams.