Hey all One of my LinkedIn post was made into a OpenView article; I started at TrustCloud in August 2022. Three months in, my team launched a beta of our free tier called TrustCloud Starter—a self-service tool to make SOC 2 compliance easy and affordable for startups. It was one of the first PLG-inspired tools to serve the governance, risk, and compliance market. We hit a nerve! ⚡ We had hundreds of sign-ups on FreeSOC2 .com in less than two months. 🚀 🚀 🚀 Our team has learned a lot since our official launch in December. Even with our sales-led roots, we found successful ways to wade into PLG waters. Here’s how we did it. 🎯 1. Get leadership on board 🎯 2. Make solution easy to understand and access 🎯 3. Let the customer tell you whats best 🎯 4. Move user past onboarding to upselling https://www.linkedin.com/feed/update/urn:li:share:7042530574879657986/