Having taught a bunch of founders at Techstars and elsewhere our process for studying customers and creating products they want to buy, I finally made time to write it down. This process can be used by growth or product teams at any stage: from early stage and trying to build the right product; to mid-stage and trying to improve growth, sales or product engagement numbers; to later stage and trying to find new market opportunities. I don't purport this is the world's best process, but at least it's a process. It's been helpful for us and other founders we've taught, so hopefully this guide helps a few more founders, entrepreneurs, growth pros, etc. out there. This is also super helpful for anyone who wants to sell services. Successfully selling services is fundamentally a product design challenge, or perhaps more like an "offering" design challenge, and you can use this same process to address that challenge. https://www.linkedin.com/posts/shelbystephens_founders-entrepreneurs-activity-7044331132783398912-HKQT