(This post got a lot of love from Sydney Startup group so sharing here as well) Can product virality be manufactured? Short answer is yes! As long as it embodies the 5 key components of viral/hyper growth: 1- A Viral loop 2- A viral Co-efficient of at least "1" 3- Network Effect 4- Frictionless Onboarding 5- Gamification / Incentivization To read in depth about this topic, check out the blog. https://www.rumors.com.au/blog/how-to-achieve-b2b-saas-viral-growth #marketing #b2b #saas #rumors #demandgeneration