Aleksandar Micev

03/23/2023, 1:21 PM
Hey, community, I'm doing research to define the buying process of our ICP so I wanted to run something by you. Just to clarify, I don't have anything to sell I'm just genuinely interested in learning more about the buying cycle for hiring an agency. 1. Have you ever worked with an agency before? 2. At what point in your startup's development did you decide to outsource? 3. How did you go about selecting a vendor? In return,I can share a research document that shows 34 acquisition channels that worked consistently for founders, this document is based on an analysis of 440 interviews with founders. (again, no company mentions so it doesn't come off as self-promo). Tnx


03/23/2023, 11:34 PM
1. Yes 2. ROI between Build Versus Buy crosses over a threshold - sometimes its a market opportunity that wouldn’t be addressed yet and the internal resources/market understanding would benefit from having external folks (especially in the past few years where recruiting a team had been cost prohibitive) 3. Word of mouth / referrals


03/24/2023, 7:09 AM
1. Yes 2. Missing knowledge or capacity of the core team, one-time project. 3. Word of mouth, referrals. In rare cases, Google. 4. I would add one more question: When would you never hire agency? In our case, anything related to core product/core technologies and ongoing projects.

Mark Lano

03/27/2023, 9:57 AM
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