Hi everyone👋🏽. I recently published another issue of my newsletter, Marketing For Geeks. ✨In this issue, I wrote about product value adoption, improving messaging by creating product enemies, using negative personas to focus your marketing, and doing more comprehensive competitor research. PLUS I shared my competitor research template (all you need to do is subscribe to my newsletter to access it). Would love to hear what you think about it (especially about the product adoption section). You can read the issue here: https://marketingforgeeks.substack.com/p/mfg-09-product-adoption-negative