Hi All, I am currently running Google Ads for some...
# ask-a-growth-question
j
Hi All, I am currently running Google Ads for some high-intent keywords that have a search volume of around 500 per month. However, I have noticed a significant discrepancy between the expected search volume and the number of impressions and clicks my ads have received in the last 11 days. I have received an unexpectedly high number of impressions (86k), Additionally, I have also received a considerable number of clicks (4k). Is this number even correct? I highly doubt there will be so much discrepancy. All my “search keywords” are marked as “exact match”
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s
Find the "Search terms" report and review what the clicks actually are (versus the keywords you are bidding on). Typically, this difference here is related to the use of broad-match keywords.
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