I’m working on a new project and am curious for some marketing tips… Project background… • When someone joins a startup in the US, they can file an 83(B) election with the IRS to pay less tax in the future • They have to file an 83(B) election within 30 days of joining • Customers need to solve the following problems… ◦ 🤔 decide if they want to file an 83(B) election ◦ 📨 send the 83(B) election letter in the mail to the IRS ◦ 💸 source cash to pre-pay income tax on unvested shares • Summarizing: people need to make a complex financial decision quickly, file some paperwork, and find cash • My service solves all 3 problems: 🤔✅ 📨✅ 💸✅ Marketing challenge: Given people only briefly care about 83(B), how should I reach them to sell my services? • 🙅 Blog, newsletter, Slack community • 👍 Ads, SEO, LinkedIn’ers who recently changed jobs? <---- what else can I do?

Contact the companies and make them provide your services to new hires.

yeah, I like the idea of offering it as a perk