Wanted to ask people with/promoting apps a question. What % of users lost during your onboarding is okay if you require registration as a first screen?

does the registration include card details?

no, only name + email

Are you telling them “create an account”?

sign up, yes

and are you sure you lose them on that page and that they don’t just delete the app right after downloading it? Seems to me that your potential users think at your app as a “ready to go” solution and this step makes them drop. When they download the app are you sending them any emails or videos to guide them during the onboarding?

@Martin Yochev retrace the thought around the 50% and a comparison. That is not the approach. Your only metric is your own. How long have you see these numbers to determine a pattern? Has that pattern evolved or devolved from when it started? I highly recommend at the very least 90 days of consistent pattern in your metrics.

Thanks, that is valid, its been for a few months, so it is a pattern

@Martin Yochev what is the app called again?

Hi @Martin Yochev - hard to comment on onboarding as not a lot is known about your design and strategy. But here are some stats that may be helpful as a scenario: https://openviewpartners.com/2022-product-benchmarks/ Conversion rates (Requiring a credit card) • freemium strategy - 4% • free trial businesses - 12% The median activation rate for a Free Trial is 40%, and the median free-to-paid conversion rate for free trial products is roughly twice that of freemium products (approximately 14% versus 7%). By The Numbers: If 1,000 leads enter your funnel: On Average, your app should convert roughly six leads, half of which would convert without talking to anyone (assuming self-service) • 45 free signups (4.5% conversion from a visit to the website) • 6.3 paying customers (14% conversion from free) • 2.8 of these are self-serve (of 45% conversion via self-serve)

Thanks, yeah I was generally looking for such statistics! Very helpful to present to the team. Yes, I am aware that its hard to comment without knowing, on almost no webinars presenters are willing to give out such info and it was hard to benchmark

This is a new one I came across just earlier today - good data in there, too. https://drive.google.com/file/d/1SIREMtk9syQdZRtyvAG6Qp9CLFbjsg_o/view?__s=7m6kbxwf5b7u0pxguz9p

Excellent research docs here @Jon Davies