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Martin Yochev
04/25/2023, 9:10 AMWanted to ask people with/promoting apps a question. What % of users lost during your onboarding is okay if you require registration as a first screen?
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Gu Riva
04/25/2023, 9:11 AMdoes the registration include card details?
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Martin Yochev
04/25/2023, 9:14 AMno, only name + email
no password even
big chunk of the 50% of users lost during the onboarding is due on the 2 reg screens. I know losing people on the onboarding as not a well known app is normal, however, I cannot find any solid statistics for that to compare to other apps
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Gu Riva
04/25/2023, 9:18 AMAre you telling them “create an account”?
when asking for details I mean
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Martin Yochev
04/25/2023, 9:38 AMsign up, yes
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Gu Riva
04/25/2023, 9:52 AMand are you sure you lose them on that page and that they don’t just delete the app right after downloading it?
Seems to me that your potential users think at your app as a “ready to go” solution and this step makes them drop.
When they download the app are you sending them any emails or videos to guide them during the onboarding?
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James Davis
04/25/2023, 12:54 PM@Martin Yochev retrace the thought around the 50% and a comparison. That is not the approach.
Your only metric is your own. How long have you see these numbers to determine a pattern? Has that pattern evolved or devolved from when it started? I highly recommend at the very least 90 days of consistent pattern in your metrics.
In general, your method for reg is totally acceptable in most circles, considering the user made the effort of downloading in the first place.
If you were to shift away, then consider the non registered path with limited functionality to registration specific features that make it a "must register"
usually some degree of personalization that if they dont register they will lose out on somethign unique in the app
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Martin Yochev
04/25/2023, 1:08 PMThanks, that is valid, its been for a few months, so it is a pattern
Definitely A/B testing with asking to reg at the end is on the table
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James Davis
04/25/2023, 1:11 PM@Martin Yochev what is the app called again?
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Jon Davies
04/25/2023, 10:53 PMHi @Martin Yochev - hard to comment on onboarding as not a lot is known about your design and strategy. But here are some stats that may be helpful as a scenario:
https://openviewpartners.com/2022-product-benchmarks/
Conversion rates (Requiring a credit card)
• freemium strategy - 4%
• free trial businesses - 12%
The median activation rate for a Free Trial is 40%, and the median free-to-paid conversion rate for free trial products is roughly twice that of freemium products (approximately 14% versus 7%).
By The Numbers: If 1,000 leads enter your funnel: On Average, your app should convert roughly six leads, half of which would convert without talking to anyone (assuming self-service)
• 45 free signups (4.5% conversion from a visit to the website)
• 6.3 paying customers (14% conversion from free)
• 2.8 of these are self-serve (of 45% conversion via self-serve)
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Martin Yochev
04/26/2023, 6:45 AMThanks, yeah I was generally looking for such statistics! Very helpful to present to the team. Yes, I am aware that its hard to comment without knowing, on almost no webinars presenters are willing to give out such info and it was hard to benchmark
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Jon Davies
04/26/2023, 7:12 AMThis is a new one I came across just earlier today - good data in there, too. https://drive.google.com/file/d/1SIREMtk9syQdZRtyvAG6Qp9CLFbjsg_o/view?__s=7m6kbxwf5b7u0pxguz9p
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James Davis
04/26/2023, 4:44 PMExcellent research docs here @Jon Davies
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