Following a few years of marketing to marketers, I took on a new challenge and became the strategic marketing lead for a growing (post-B round) SaaS company targeting IT teams.
Four months in, I realized that one thing we are lacking is a subject matter expert who can write. Imagine professional content for our community, someone who can engage with/on other communities, maybe create long form pieces, be a part of our events, etc. Think "developer advocate" or "dev-rel" for IT.
1. Because no one internal can do this right now - Am I right to find someone external, train them on our product, then move on? We need someone we can work with daily/bi-daily...
2. Where can I find them? I started looking on reddit (unfortunately our audience is there.. ;)) on relevant subreddits and messaged people who seemed to be able to write but no one responded. should I just write a job description and post on relevant communities?
If anyone has experience with something similar and "IT advocates" (specifically System/Network Administration/ Service/HelpDesk Management), I would love to connect and pick your brains.