Harsh Gupta
04/28/2023, 7:11 PMAmy Devereux
04/28/2023, 7:34 PMr
on you
• The button text is wrapping at smaller breakpoints (see screenshot) both in the header and in your CTA. They also get pretty far apart on desktop, and I think it would be stronger to have the primary and secondary interact more like a lockup
• The color used for the Gist chat bot feels like it’s not consistent with the rest of the page branding. What if you used the primary iris color used for your logo and CTAs?
• I’d love to see a bit more in your header visually about what the product is. It’s a bit underutilized at the moment and I think would help drive your offering home more immediately.
• The logo feels like it’s not of the same personality as the typography used for the headers. I’d love to feel a consistent experience when looking at the offering. They don’t have to match, and contrast is good, but they just feel like they are in opposition.
• I’d also recommend a pass at the typesetting (body copy predominantly), as it feels a touch hard to read for me. Because it’s pretty copy-heavy, I find myself skimming over it. I think if you opened up the leading bit more, swapped to a regular weight, and reduced the line length (especially on large desktop monitors) it would help improve legibility.
• The shadows also are reading a touch muddy to me. An increase in blur and a reduction in opacity I think would help it feel lighter and cleaner.
Just my two cents and a quick impression so take what you think is applicable and ignore what you don’t (of course)Harsh Gupta
04/28/2023, 9:29 PM