When it comes to paid search marketing, longer search terms often mean higher intent. Think of it this way: someone searches “blender,” and someone else searches “Vitamix black 5200 standard high performance blender.” Who do you think is more inclined to make a purchase? The same concept can be applied to PPC for SaaS. Going after more relevant long-tail keywords targets those with higher intent and snags those potentially in the “research” stage of the funnel, which can be just as valuable. Long-tail keywords are effective for SaaS brands because they help bring in better leads with PPC campaigns. This often results in more affordable leads that are highly qualified. In the SaaS space, keeping low acquisition costs and sticking to budget are often major concerns. Focusing on long-tail keywords is a way to achieve desired results with these concerns in mind. To find the right long-tail keywords for your company