what's the best GTM strategy for a new SaaS app?
# ask-a-growth-question
o
what's the best GTM strategy for a new SaaS app?
s
Are you referring to Google Tag Manager? If so, It’s funnel mate. The real KPI would be how many people started the trial period, subscription purchased and subscription cancelled. You need to create the the GTM tags/triggers/variables accordingly.
o
go to market strategy
s
Depends on your budget
j
The best GTM strategy is the most effective one relative to your goals. Your welcome.
a
depending on your saas app, pricing, personas too. No real blanket statement, for example a naturally collaborative saas can lead to a lot more interesting product go to market approach vs. a single player use for financial management is a completely different approach