Are you referring to Google Tag Manager? If so,
It’s funnel mate. The real KPI would be how many people started the trial period, subscription purchased and subscription cancelled. You need to create the the GTM tags/triggers/variables accordingly.
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Osman Husain
05/04/2023, 5:30 PM
go to market strategy
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Support M
05/04/2023, 5:49 PM
Depends on your budget
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James Davis
05/04/2023, 7:21 PM
The best GTM strategy is the most effective one relative to your goals. Your welcome.
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Andy Hemmi
05/10/2023, 8:12 PM
depending on your saas app, pricing, personas too. No real blanket statement, for example a naturally collaborative saas can lead to a lot more interesting product go to market approach vs. a single player use for financial management is a completely different approach