I have this fear of cold calling businesses, that frontdesk won't even listen and it would be unreal to get to the "decision makers" and after all we will be rejected as we are just a startup 🥹

There's an interesting story I heard. Imagine your hair is on fire. Like, literally on fire. I want you to imagine it. Your hair is on fire. There's no water around I can give you. The only thing that is there is a brick. And I give it to you. Would you use it? If you are actually in the situation, you will use the brick to hit your head to put off the fire. At this point it wouldn't matter how I gave you the brick, whether I'm a startup or an expert brick maker, whether a brick is the correct solution or not. Whether your secretary told you that I have a brick for your problem or not. None of these questions matter since there is an immediate problem at hand. If you are able to find customers who have a pressing problem that your company solves for them, and they aren't able to live long enough with the problem, even a cold call you made will be a savior to them.

Appreciate it Ankit!

Hi Tim, I fully understand you…cold calling can be even frightening for some, but it must be done. First get yourself together around your product/offer - you know more than anyone about it and you know that it is good for that prospect, so make sure that shows in your tone and speech. Second, trying to get through secretaries is complicated because they are trained for that. This is where your charm comes in. Try and win her. Show interest in her/him and try to get through - don’t be afraid to tell the sad story of you as an entrepreneur with a small startup trying to make your room in the market with a great offer - That works (getting to the heart 😄). Thank, always thank them and show your appreciation. When you finally do get to talk to the decision maker, well, it’s all about your tone and your confidence on your product - How is your product going to make them sell more? Make sure you know who you’re calling to and do your previous homework of knowing all about the company. Try and close a face to face meeting there and there; try not to hang up without a commitment of some sort (a second call, face to face meeting, etc) 😜

I like this story as metaphor. Perry Marshall has a story about a man with a bleeding neck. Without a solution, you die. It’s important. Lives are at stake. When it’s not medical, maybe it’s the life of your business, or livelihood. The profitability, the ability to create more profit with less labor hours, COGS, etc. Jay Abraham, in his Theory of Preeminence, says that when we have a solution that we know will help people, we also have a moral obligation to tell them about it. Context - I spent 20 years in corporate sales management and leadership before starting my own business. I’ve built and trained sales teams for entrepreneurs and online businesses as well. The bottom line is BELIEF and CERTAINTY. I believe what I have will help you and I’m certain that it’s the best solution for your problem. The one who his strongest in conviction and certainty wins any negotiation.

Thank you for the support! 🙌