I've recently had the experience of hiring 12 outb...
# ask-a-growth-question
h
I've recently had the experience of hiring 12 outbound agencies within the last 180 days for a friend's company, and, none of them were able to deliver even a quarter of the promised leads. Through this process, I made several interesting observations:
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1) Outbound prospecting is undeniably challenging. It's easy to get banned on platforms like LinkedIn or face email deliverability issues. Sometimes email ban too. 2) The majority of these agencies tend to overpromise and underdeliver, which leaves a bitter taste in one's mouth. 3) Many of these agencies are underpriced for the services they offer. 4) Only a few agencies seem to have a defined methodology in place. Most rely on a "spray and pray" approach, depending on luck rather than a strategic process. 5) These agencies often hire individuals with inadequate skills, leading to difficulties in even managing simple tasks such as scheduling calls based on the lead's calendar or responding to common objections. 6) It's worth noting that some of these agencies are run by very young entrepreneurs, often fresh out of graduation, which can result in unprofessional behavior or even rudeness. 7) LinkedIn and the internet in general are flooded with individuals selling prospecting advice and showcasing their exceptional results. However, a significant portion of these claims tends to be exaggerated. 8) Agencies operated by solopreneurs tend to have slightly better results compared to larger teams, as the bigger the team, the more likely the process is to be broken. In terms of geographical distribution, I hired 6 agencies from India, 1 from Pakistan, 2 from the UK, and 3 from the United States. The cost per lead varied significantly, ranging from as low as $100 to as high as $500.
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l
I fully agree Harsh. They’ve never worked for me either.
p
It’s a problematic industry right now to be sure. I’ve helped several clients who invested a lot with agencies like this and gotten very little in return. I prefer having paid ads to quality content and a consultation funnel.
h
i have seen ads perform when good when its plg model or a small ticket size
a
You have hired 6 agencies from India to do outbound outside India?? One main issue which I have observed is that USA/UK prospects immediately try to commoditize non native speakers with telemarketers and scam callers. Let me know if you have observed similar thing. Happy to discuss more on outbound strategies. Feel free to DM
p
For outbound, I would definitely test with a team that is local (country) to the target audience. And I’ve seen ads work with both low ticket and high ticket; the messaging and sales process/funnel are just different between these two.