Any good guides for creating sales scripts? Need t...
# ask-a-growth-question
w
Any good guides for creating sales scripts? Need to get on my cold calling and cold emailing game and lacking a bit of confidence. Tempted to use GPT4 but want to ask some humans first!
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a
In our company we've tried everything - GPT, Bart and human writing. What works best for us is: • Bart for value proposition for the target persona: ask what is the business consequence of not using your product or your product value. • GPT or Bart for email structure and short, straight to the point emails. • Human part - personalisation like including things you saw on LinkedIn, industry news, interested contact in common, etc. • Once you learn the writing, practice the calls! Hope it helps!
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a
The most annoying thing is, if I get an AI generated email and I know it was AI generated. It just tells me the sender does not care, and he's just sending it for the sake of it. It is "Block the sender" annoying.
r
I've just started doing sales pitches that involve the demo. I'd say don't script it word for word from an AI, it's going to be dull, people like authentic and you are the co-founder. You want to have half of the call as discovery. Ask questions about them, how they do certain things, and what their biggest challenges and pain-points are. Get to know them. And only then move to the pitch. If you know the specific pain of a specific customer. You can tailor the pitch directly to them for their unique circumstance. Just name their pain and how your feature will help them one by one. leave room for their questions. If they have hesitations figure out what they are. I found this resource helpful: https://docs.saascamp.co/system
@Will Parkhurst We're actually working on similar products in different niches 🙂