One of the greatest competitive advantages a product could have is switching costs. It's why you'd think twice before moving from Twitter to platforms like Mastodon, Substack Notes, and Bluesky. In the latest issue of my newsletter, I write about how to use switching costs as a competitive advantage, why you should review your user journey often, and how to improve your copy with content formatting. https://open.substack.com/pub/marketingforgeeks/p/mfg-11-switching-costs-shareable?ut[…]=community&utm_medium=slack&utm_campaign=growthmarketingpros