How frequently should we change the messaging? 🎯 The God of Messaging is here to help! 🙌🏼📣 Join the one and only Peep Laja, CEO at Wynter, as he talks about the importance of positioning and messaging, how to prioritize benefits or features, using message testing to assess product awareness, word power vs design in website strategy, optimal messaging frequency, leading and lagging indicators in marketing, personalized messaging tools, differentiating between positioning and messaging, etc. All on ‘The Product Marketing Show’! 🔥 🎧 https://open.spotify.com/episode/4EJS7iYUUa1rumF8jvkO6j