In the latest issue of Marketing For Geeks, I conducted a teardown of the global money transfer app, AfriChange, and made recommendations that AfriChange (and any product, especially fintech) can use to optimise their onboarding process. More than that though, I also wrote about a more effective way to do user research and competitor research, as well as how to identify the trigger events that make people choose your product. You can read all about it here: https://marketingforgeeks.substack.com/p/mfg-12-africhanges-onboarding-problem?utm_source=community&utm_medium=slack&utm_campaign=gmp If you enjoy reading, please give it a ❤️ and let me know what you think