Building a Startup: The Two Engines of Product-Market Fit Engine 1: Build a product people really like Engine 2: Build a growth engine finding product-market fit requires building both a product people genuinely love and value as well as a scalable growth engine to reach new customers. Focus on these two engines, achieve strong metrics in both, and you'll be well on your way to product-market fit and startup success. Best of luck from https://founderscafe.io/