While referrals were going swimmingly, here’s my story on the sales & marketing: Cold Email: We worked with a couple top email marketers on Upwork. The approach was pretty standard, or at least I think. • Find companies that match our ICP. Write a 5-7 email campaign that resonates with potential pain points. Use images + case studies. Then prospects land in a funnel page that we built for that campaign that basically optimises the site content for that audience. • There was always an effort to personalise emails, often by category of company / sub industry, some specific feature they're building, or some recent award they've won. LinkedIn Outreach: Pretty much the same as the above. Some key differences: • Special attention to the first 4 words of the invitation note to make sure it’s attention grabbing. Shorter and more to the point. • We had some better luck with voice messages as people are becoming numb to automated messages. Google Ads: Total and complete disaster. 2K spent concentrated on a small area over a 2 month period, with 0 leads. CPC of $50 - $100 for certain keywords with the likes of TopTal competing for them. Decided it’s not worth pursuing this avenue. LinkedIn Ads: Similar to the Google story. Conferences: We attend conferences in London and try to set appointments before we are there. We often get 40+ meetings over a two day period but it in some cases it just feels like people accept these meetings to fill up their calendar, not out of genuine interest. SEO: We do see some traffic on long tail keywords, our Domain Authority is increasing, and we rank on some terms that are important to us, but not much in terms of leads through SEO so far, even though we have spent well over 40K on it at this point. We also worked with a sales / leadgen company for 6+ months again with very little results. I would ❤️ any feedback on what I might be missing or what I could try.