Freemium vs premium. When should you switch from a free based platform to paid subscription? Can anyone advise please or point me to some reading material please?

Is it from a customer's POV or from a marketer's POV?

Thank you. From both. When should a marketer start a campaign to show value to the users to entice them enough to pay for subscriptions? I’m aware that this is a very broad question and depends on the perceived value and what problems the platform is solving and if this has value to the users. But a general rule of thumb would be great to know. Thanks again

Hi @Sahba Hadipour My founder Rish recently hosted Chad Reid, vice president of marketing and communications at Jotform on our podcast. Apart from discussing industry trends, actionable strategies, his experiences- he spoke on the difference between freemium and premium models, subscriptions, what works for which type of product, etc. Check out the full episode here- https://open.spotify.com/episode/7LynTH4FhXNJpiTS1R7Ifk

Hi @Sahba Hadipour, I will say when your metrics tell you (CTR)

Excellent. Thank you very much