Hi hi👋🏽 In the latest issue of Marketing For Geeks, I write about the real hero behind the marketing success of the Barbie movie (spoiler alert: it's not the $150million marketing budget). I also share tips about how to identify your most ideal user, and why you shouldn't compare your startup marketing to that of later stage companies. If you enjoy reading, please give it a ❤️ after reading. Would also love to hear what you think, so feel free to leave comments (negative or positive, I can take it). https://marketingforgeeks.substack.com/p/mfg-13-barbies-marketing-success?utm_source=community&utm_medium=slack&utm_campaign=gmp