Hi guys 👋 I have an old browser-based game. Some characteristics: russian language, launched in 2010, football (soccer) manager online. I tried to revive it and tried targeting ads in FB but almost no result :/ CPA (registration) is $5, LTV is almost the same... I was targeting 25-45 years men from russian-speaking countries. What other adv channels shall I consider in my case?

Have you considered adding English language? This way you can address more people on Facebook. And what is LTV is generated from?

@Anton Gorkh I've not considered it since there is no sense to spend additional resources ( // It's a freemium game.

then maybe you just need to change the marketing platform? you can also ask your clients to recommend the game to someone to get in-game bonus

@Anton Gorkh thanks!