(hopefully) simple question for an email marketer: how many promotional emails/day do you send to your list before getting worried about deliverability or sender reputation?

Hello Alex, we do quite a bit of whatsapp marketing which has similar threats of being blocked. Personalisation is what I aim for, so along with list of contact numbers, I have their categories handy based on past activity etc. I avoid sending message with similar intent more than once to same customer within a month.

@Akanksha Patel thanks 🙂 but i was wondering what daily volume is advisable for email. so is sending 1k emails/day okay, is 10k/day okay, etc?

The amount isn’t really an issue (we comfortably send almost 100k a day and don’t have issues). The leading metrics will be around open rates, click through rates and unsubscribe rates. Keep those in good shape and you shouldn’t have any issues with deliverability. Any of those being too bad will screw you. The only other big one is obviously being blacklisted (we’ve had it happen a few times). It’s a real pain in the butt, so just try and send valuable content 🙂