When Threads first launched, I was bullish on its chances of success (and I still am btw). Threads reached 100million users in only 4 days (making it the fastest-growing app). But barely a month after launching, Threads lost around 80% of the daily active users it gained. In the latest issue of Marketing For Geeks, I wrote about why Threads is bleeding active users and how you can use habit-forming strategies (typically used by social media platforms) in your product. I also discussed the endowment effect and how you can use it to improve activation & retention, as well as why you should consider Pinterest for visual SEO. You can read all about it here: https://marketingforgeeks.substack.com/p/mfg-14-threads-retention-problem?utm_source=community&utm_medium=slack&utm_campaign=gmp