⚠️ [ADVICE NEEDED] Any field/event marketers here? I quickly wanted to pick your brain with a problem statement that I’m trying to solve myself, guidance from industry experts like yourself would definitely help a bunch. I’m reaching out to gather insights on pre-event meetings for the events you or your C Suite attend or sponsor. If you engage in getting sales-inclined meetings pre-booked, I’d love to understand more about your process. Specifically: - Timeline: When do you typically initiate your pre-event meeting campaign? - Dependencies: Who is responsible for booking the meetings - Business Development Representatives (BDR), Sales, or Customer Experience (CX)? - Managing Drop-offs: How do you address drop-offs, whether it’s related to phone numbers, emails, or perhaps using incentives like gift cards for the meetings? - Challenges with Attendee Lists: In cases where you don’t have access to the pre-event attendee list, how do you navigate and ensure successful meetings? Would really appreciate your wisdom on this! Thanks a bunch! 🚀

I am not an expert but did a few events the past couple years. Timeline: about 2-3 months before event Dependencies: Sales for new business meetings and CX for existing business meetings. We found it more collaborative if you decide together the target number of meetings. Also, we found a lot of success when marketing provides a landingpage for the event. The page can have information on the event, what is your presence (booth, speaking slots, etc.) You can also add a "meet us there" calendar link for individuals to block time. Drop-offs: Do you mean no shows here? If someone commits to meeting us at the event, we send calendar invitations that include both the Sales/CX mobile number who is attending. Often time your entire teams are not attending, so it's important that Sales/CX get clear instructions on who to include in the calendar invite. For example if your VP of CX is going then that person needs to be included on every booked meeting (shared calendars are super important here so you avoid double booking). Also nice to have a giveaway "special" for the individuals who commit to a meeting before the event. Attendee Lists: If the event doesn't provide an attendee list, try looking at sponsors of the event and/or past attendee lists. I would also suggest to note the location and length of the event (build list with prospecting tools based on location of the event and location of your target persona). Check out engagement on social media, make sure to use the event hashtag for your own social media strategy. hope that gets the creative juices flowing!