I've been struggling to generate B2B leads for the Sales team with Ads. We've been running ads for a month now and we had some leads but we havent had any activity for two weeks and there is a certain pressure of course. Any ideas I can brainstorm to try to shake up the results? Currently running LinkedIn LeadGen ads, G Ads search and Capterra ads.

Are you getting impressions but not clicks? Work on your ad copy and graphics and positioning Are you getting clicks but not getting any leads from it? Check your targeting, landing page message and positioning Is this ad being run after PMF validation? If yes then the above remedies should do. Check the landing page for content structure and align it as per intent on G ads so if the ad is being run for 'how to integrate xyz with gdocs' and if you're running an ad for an info kw make sure the landing page does have Some pointers that help the users. Add heatmaps to understand the churn areas and work on it

Yes, we are getting clicks and impressions on both LinkedIn and G Ads but getting like 1 lead per week, max, and we are not spending small budgets - at least 100-200euros per day

Hi @Martin Yochev, how's your retargeting strategy like? And did you try to A/B test your landing page since you said there's good impression and clicks

Non-existent yet, we dont have the volume to kick off any retargeting sadly