I’ve been consulting a design SaaS to shape up their SEO content strategy and funnel. And this approach to had a quick look at what’s working for competitions’ SEO contents. 1. Labeled content types based on URL slugs. 2. Counted the total # of pages under each type. 3. Fetched the avg monthly SEO traffic for each of the types. 4. Step 3 X 2 resulted in the total SEO traffic for each of the slug types. 5. Turn ’em into 3 pie charts i.e. Slug vs No of Pages, Slug vs Avg Traffic, and Slug vs Total Traffic. Done this for 55+ top direct competitors and this came handy in a lot of ways. Now we’re focusing on maximizing the last mover advantage. Plus this whole thing lets you see through what everyone’s up to and what results they’re pulling off in SEO.