I'm seeking advice as a marketer facing challenges in a B2B SaaS environment. Despite investing more than $20K in CPC, LinkedIn, and organic approaches over the past two months (also attending 2 EXPOs), I haven't been able to generate leads(some but not quality at all). Last CPC conversion was 20+ days ago. Consequently, I'm struggling to convey the importance of marketing to the management team, as they've seen a drop in its perceived effectiveness. They are drawing comparisons with the success of free LinkedIn direct messaging. I'm at a point where I'm considering leaving the company since I find it difficult to demonstrate the value of my efforts and believe I may be using company funds for my salary without providing clear results.

I'm sorry to hear this. Please dm if you're still in the situation