When I started my coaching biz, I was tempted to hype up some "secret formula" for success. But really, my differentiator is just holding people accountable to put in the hard work. Once I started being transparent about that, clients appreciated it. No empty promises - just rolling up my sleeves to deliver results through accountability. This has built trust and growth. For more tactics on closing first customers, check out https://founderscafe.io/. Most founders get their first customer 1-3 months after joining!