here's my playbook for converting high-paying customers in 1 call: 1. Define your ideal customer persona (ICP) - map out exactly who your best customers are 2. Do simple math on calls to show ROI - ask questions to quantify value, then show your price is worth it 3. Ask them to sign up on the call - capture momentum & get clear next steps This process has helped me scale my biz to $450k as a solo founder by converting customers paying $50-$4000/mo. Let me know if you have any other tips! If you’re a founder looking to get high paying customers, check out Founders Cafe. We helped Sarah, Luigi, Harsha, and many others get their first customers, and scale to 30k MRR! https://founderscafe.io/