Hey everyone, hope 2024 is treating you well!
My name is Christian, I’ve been a product engineer that specializes in analytics and growth (first growth hire at Headspace) for the last 10 years.
With the cost of building going down and competition going up (every niche will grow 100x in the next 2 years), strong positioning is going to be the difference between products that find their audience and ones that fizzle out.
I took everything I've learned as a growth engineer and positioning consultant into a fine-tuned
Hero Copy AI (named it Dittto).
Dittto analyzes and understands your website’s positioning and then recommends brand voices from successful SaaS companies that could improve it. I hired a team of professional hero copywriters to generate training data, so it should be better than other, more general alternatives.
I plan on launching this week on product hunt! Would love to get any and all feedback from the community here. I’ve attached some fun resources for positioning and messaging in the thread too