Trying to sell to HR in Canada (an individualised benefits SaaS).. especially benefits/compensation folks, any tips & tricks to gain some good traction.. Doing the usual cold emailing, cold calling, linkedin.. we've been thinking of taking a booth at a SHRM event as well. Any more unconventional ideas?

Find HR related communities on linkedin, facebook, twitter and try to engage there.

Sponsor a study or a series of interviews about future trends. the focus needs to be on 'them', not your product.