👀 Have you heard of the term Zero Consumer? 🗣️ Coined by McKinsey & Company, Zero Consumer refers to customers influenced by social media, celebrities, and various content forms. They have different types of purchasing and shopping habits, and most importantly lack loyalty. However, they have high expectations for quick and convenient service and this behavior applies to B2B and B2C sectors. 🌟 Sounds like a tough crowd to please? Well, that's where Wizly expert Chip Royce (ex-Lenovo, ex-Dell) comes in. 🎯 During this powerful, interactive webinar, he will help determine which channel strategy is right for your business and Zero-Consumer. Chip has been a trailblazer as a marketer, general manager, and business development expert for companies looking to disrupt their industry. He's worked with companies of all sizes, raw startups, and Fortune 500 companies in the domains of content publishing, SaaS, e-commerce, streaming video to PCs, and manufacturing. 💡 Chip focuses on driving growth via new channels and partnerships for specialized solutions for unique industries. In this insightful session, discover strategic insights on integrating indirect channels into your business model. During the webinar, Chip will share: 1. Scenarios and frameworks for adding indirect channels as your GTM strategy 2. Analyse innovative playbooks and real-world examples to equip you to make informed decisions for your company's growth. 🔗 Register here - https://lu.ma/feb7-chip-royce