Hello Everyone š, Here is a new blog I have worked on
Programmatic SEO - How to do it for B2B SaaS
Tl;DR
Programmatic SEO involves crafting a vast array of web pages, each targeting a distinct search query related to our niche.
š The Strategy:
š Keyword Research: Delve deep into keywords relevant to our audience.
š Content Templates: Develop adaptable templates for various pages.
š Automation: Use tools to populate these templates, creating a page for each targeted query.
* EXAMPLE ā¬ļø
*
Letās understand this using an example of a B2B HR Tech Software -
Consider a B2B SaaS company specializing in HR technology.
The keyword research might reveal the following 10 targeted keywords for the business.
automated employee scheduling
HR analytics tools
cloud-based HR compliance
employee wellness tracking
HR software for small businesses
performance management systems
HR data security
payroll processing software
employee onboarding solutions
HR strategy development tools
For each identified keyword, a specific page is created using the templates.
The URL structure for these pages could be like ā/features/automated-employee-schedulingā or ā/User-Guide/hr-analytics-tools,ā ensuring each page is easily identifiable and SEO-friendly.
This approachās scalability allows the company to continually adapt its website to target new, emerging keywords in the HR tech space.
Below is how we can quickly create 50+ pages for the above keyword using the Programmatic SEO strategy.
templates = [ā{keyword} - Featuresā for keyword in keywords]
templates += [ā{keyword} - User Guideā for keyword in keywords]
templates += [ā{keyword} - Industry Use Casesā for keyword in keywords]
templates += [ā{keyword} - Integration Guideā for keyword in keywords]
templates += [ā{keyword} - Customer Testimonialsā for keyword in keywords]