How to grow the paid user base of a VPN app? If an...
# ask-a-growth-question
a
How to grow the paid user base of a VPN app? If anyone has an idea and experience happy to talk about it, if you like to check please see - https://apps.apple.com/app/i-love-vpn-wifi-proxy-vpn/id6450511109
j
Who is your customer and why should they use your VPN app? I think the core issue for you is (1) App Store Optimization, and (2) behavioural patters on the phone. Since 2008, I never had a the need for VPN on my phone. I use a VPN browser plugin occasionally
a
Thank you, yes we did ASO and fine tuning weekly. Still there is a big market on phone side as new users coming from different countries so we are trying to focus those areas such as Indonesia, Brazil, etc..
j
Thats a good point. India, Indonesia, etc markets are largely mobile first. Likely there is a market need. How did you validate if the product matches the need?
Are you using Youtube sponsorship? Seems to be a good match for your users.
a
Let me check it, I don’t know and not tried it yet
j
Check dm ali