Face it. Most B2B brands bark the same claims: “Save time! Save money!” Super difficult to stand out - if everyone says the same thing. But DON'T AVOID those claims either. They're relevant to your customer’s needs. The solution = Injecting a unique voice into clichéd phrases. 😎 ✨ Here's an example from the proj management startup Motion: https://www.youtube.com/shorts/rtvehzy9a0k