Hey everyone, doing a bit of survey, to build up the perfect buyer's persona. So if you're a SaaS owner, and have 2 mins, please do answer the following: 1) At what stage do you seek marketing (not sales)? 2) What are the boxes you tick to know whether you're ready for a marketing spend? 3) Why would you hire an in-house over outsourcing? 4) What expectations do you assume to set for the marketing KPI?

1. Start marketing before the launch 2. Spend money early as part of the search for a scalable growth channel. Experiment with different platforms to try to gather data. 3. Marketing needs (content creation, coordination, management, etc.) have grown to be full-time.