Hi, I’m exploring product growth through affiliations/resellers for our B2B SaaS startup (https://camelohq.com). Is there anything specific you wish you had known when you were involved in this before? Thanks in advance.

Hey, do you have any traction with this channel? Why should anyone refer you instead of one of the market leaders?

I’m uncertain what you’re asking for, but here are some marketing suggestions. I would look at Clickups’ website and copy what they’re doing with their menu and footer menu. They have demand capturing content and objection handling content. They call out their audiences right away on the menu through features and solutions pages. Their solutions pages speak to one type of person. They have their comparison articles so people don’t leave their website to do research.

@Stanisław Heropolitański Not yet that why we are exploring. Not many market leaders offer affiliation, also we are generous about commission.