How can you create creative content actually converts into sign ups & app downloads? Well, Daniel Orubo of Piggyvest (Africa's largest consumer fintech) has hacked this. For example, he led the production of a comic series that directly drove over 40k app downloads for Piggyvest. Here's how Daniel built a powerful content engine for Piggyvest, with insights on how he hires and builds a culture of trust + his philosophy of product-led content: https://marketingforgeeks.substack.com/p/piggyvest-daniel-orubo-case-study