Hi folks. I'm hoping you can share your experience...
# ask-a-growth-question
c
Hi folks. I'm hoping you can share your experience and ideas with me. The team is stumped. Product: SaaS HR team effectiveness and coaching platform. Onboarding/training is required for users to get the greatest ROI and for certification. Platform has been around for 10 years and used in large and companies around the world. There are 5 training modules and each takes about an 1+ hours. Users are typically - managers, directors for team, some HR. Economic buyer is CEO, CPO or Head of Division or BU. Situation: We recently shifted onboarding and training from a series of "live" Zoom sessions for users and admin to self-paced learning. The training curriculum and quizzes haven't changed. Just the 'live' part is pre-recorded. What we're finding is that users are not committed to the self-paced learning. They either don't do training/quizzes (without which they can not move to the module) or wait until the last minute and then don't complete them before the training on the next module is scheduled to start. We've tried all self-paced. Poor results, less than 25% completes. We mixed self-paced with 'live' Zoom. A bit better but still less than 50%. We tried gamification - no impact. We tried gentle reminders and nudges - no impact. We tried not letting users advance to the next module until they complete the previous modules' quizzes - no significant impact. We tried getting the account champion (usually users' boss) to nudge, remind to complete - better completion but then users are resentful. Help. At this point, I'm running out of ideas. To scale growth, we need a path that has automation and can't rely on 5 "live" Zoom training sessions. How have you gotten self-paced training for a SaaS platform to be successful, meaning users complete all the modules and quizzes? Thanks for your experience, ideas and suggestions. 'cuz I'm stumped. - Christine
a
This is tough. I am not a big fan of training either and my behaviour would have been similar to what you are already seeing with your users. What was there in the live session which is missing in self paced learning. My first thought that the success you were seeing in live sessions, was it really the truth? Maybe they just went through those sessions by marking their attendance , whereas in self paced learning, they have to take more active action. Just some thoughts, but true answer will be given by those users only. Maybe you can talk to few of them and understand the difference in behaviours and what might help them to change it. Otherwise I think, you have already tried many things and not sure what can be added on top of that. best wishes!
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t
What’s the incentive for these people to complete the training? That’s the biggest issue here. Also, gamification is a never ending process that you don’t just try out.