It’s super sad when you see an amazing business copy their competitors. 😬 Just like note-taking tool Joplin. Sounds like Evernote - with the difference of being open-source. …that _under-_sells the value. Because Joplin DOES have killer competitive advantages. So I improved the hero section. Injecting the sales pitch with a healthy dose of uniqueness. Watch the full video (link below!) if you care about your marketing health… 🥦🤓