Growing a following without social media Last year I consulted a solo creator who was pulling $2.4M / year with a 65% profit margin. Weird thing was he didn’t have anything close to an organic social media following. I love that this guy was making more money than most people and yet you’ve probably never heard of him. The common belief right now is that social media is the best and only way to grow your audience. I’ve seen enough cases that prove this belief is BS. Sure, it can work, but it’s also a hard slog. You not only have to… • Post daily to farm engagement and warm the algo • Spend 30 minutes per day dropping comments to increase your reach • Answer all questions people drop on your content get more engagement and impressions And all that to grow an audience you don’t own the relationship with. I read something this morning where someone lost access tot heir 55,000 Insta audience overnight because the Zuck crew decided the account was problematic. A lot of work for a reasonably high-risk strategy that has no real guarantee of working. My focus has always been on the owned audience. I want to build an email list of buyers because I own the relationship and can market to them when I want and it cannot be taken away from me when a platform doesn’t like what I’m doing. Problem is, a lot of us have forgotten or simply don’t know how to grow an audience without social. If you’re in that boat and you want to get some advice on how to grow your audience, I’ve got something here that might interest you. Next Friday I’m sitting down with Adriana Tica - an audience growth expert - and she’s going to run us through her strategies for growing an audience without social. In it she’ll cover… ✅ Why you need a bigger audience and the common mistakes and misapprehensions people have when trying to grow theirs. ✅ The 2 core types of non-social media audiences, how they differ, and how you can leverage each for incredible growth potentials ✅ How to build an owned audience and the monetisation strategies you can implement to turn leads into buyers ✅ How to build a rented audience and the system to turn these people into your owned audience so you can more easily monetise them ✅ How to leverage your owned audience to grow your rented audience and create an incredible growth flywheel ✅ The self-feeding growth loops Adriana has used to reach millions of impressions, hundreds of thousands of engagements, and tens of thousands of followers across multiple platforms from one strategy ✅ A detailed Q&A segment where we’ll answer any of your questions If you’re interested in joining, check out the link below for more info. https://docs.google.com/document/d/1qMh2FVgJ2d29WU3KETHJKIbUd5GAEZ2Kabn5n2ptRlI/edit?usp=sharing