Every 👏brand 👏 needs 👏 documented 👏 messaging 👏 guidelines. ✅ If you’re a shiny new business and want to get it right from the start (I get that you’re still figuring it out, but you can adjust as you go)... ✅ If you’re pivoting or revamping, it’s the perfect time to map out all that stuff that’s inside your head… ✅ If you’re an established brand, you really have no excuse. The greater your exposure and the more outside partners you have, the higher the stakes. Brand messaging guidelines are the best way to get CLEAR on the story you want to tell, how you want to tell it, and to whom. They’re the best way to get absolutely everyone in your org on the same page. But it doesn’t have to be a super intense big hairy scary monster project. 👹 I created this simple checklist with 13 critical elements to include in a Brand Messaging Guide. It will help you get over the hump of getting started, kick the overwhelm, and get 'er done! It's free and you can grab it below. 👇 Let’s get clear on the story you want to tell. https://bit.ly/4cQBlrx