Hey Growth Marketers! Many startup founders are naturally impatient and often rush into developing products without first validating their ideas. I am typically an impatient person (if you are like me, this is a Free eBook announcement 😃_)_, but when it comes to developing a startup idea, I make a conscious effort to avoid making premature product decisions. Thankfully, HBS professor Clayton Christensen gave us a great framework called Jobs to be Done (JTBD) which helps innovators discover the problems and build products to solve that problems. To help founding teams validate their ideas before developing a product, I transformed JTBD into a startup guide 📗 So, What's Inside the eBook 📕 ▶️ Introduction to JTBD Theory: Discover the core principles of the Jobs To Be Done framework and its role in startup validation. ▶️ Detailed Validation Steps: Follow a step-by-step guide through the validation process, from identifying early adopters to applying the JTBD framework for in-depth analysis. ▶️ Practical Application and Examples: Learn from real-world case studies like Slack and Airbnb to see the JTBD theory in action. Happy Reading 📙